GM Tries a Subscription Plan for Cadillacs—a Netflix for Cars at $1500 a Month – Wall Street Journal (subscription)

Ashley Sandall recently set aside the keys to her Porsche sport-utility vehicle for three months to try out a few Cadillacs. When the Caddy she was driving became boring or proved too small for her weekend plans, she ordered up a different model with her smartphone and it would arrive the next day.

Ms. Sandall, a 35-year-old fashion executive who lives in New York City, said she was impressed with Cadillac. She used the brand’s…

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