Toyota has reached an agreement with the Texas Rangers to become the official “truck sponsor” of the Rangers.
The sponsorship will highlight Toyota’s two Texas-built trucks, the full-size Tundra pickup and mid-size Tacoma.
“Toyota has always had a strong commitment to community,” said Ed Laukes, vice president of marketing communications and motorsports at Toyota Motor Sales. “With the relocation of our headquarters to Plano, becoming the official truck sponsor of the Texas Rangers makes sense.”
The multi-year partnership extends through 2018 and will allow Toyota to have its name on the outfield wall, home-plate and LED signage.
In addition, Toyota will have naming rights for 12 of the Rangers’ parking lots, using the names of various Toyota cars and trucks to identify the parking lots.
Toyota also will be the exclusive sponsor of video replays at Globe Life Park in Arlington.
The automaker is in the midst of a $1 billion project to relocate its North American headquarters from southern California to a new site in west Plano, and is working on multiple fronts to establish roots in North Texas.
The headquarters, which will house at least 4,000 people, should be completed in 2017.
“The Rangers are thrilled to welcome Toyota to North Texas and the Rangers corporate partner family,” said Joe Januszewski, vice president of business partnerships and development at the Texas Rangers. “As the official truck of the Rangers, our fans will see Toyota’s involvement in a wide variety of programs — from entitlement of the parking lots at Globe Life Park to in-park promotions to community initiatives.”