The Future Of E-Commerce: Are You In Or Are You Out? – Forbes

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As an entrepreneur with a digital marketing agency, I can’t imagine starting a business without making use of the internet. Often seen as the great equalizer, the internet is perhaps the most valuable tool for any business.

But being online is not sufficient these days. Consumers don’t just want to find you online; they want to be able to interact and conduct business on their own time and on their own terms. That’s where e-commerce comes into play. Whether buying a product or making a reservation online, the world of e-commerce is getting more and more advanced.

Here are some things you need to know about the future of e-commerce — and what you need to do about it:

Get Mobile Or Get Left Behind

It may be no surprise to many of us, but mobile e-commerce is displacing traditional online shopping. Need some evidence? It’s forecasted that mobile e-commerce will reach $218 billion by 2019. Some estimates note that by 2020, 45% of e-commerce purchases will be done on mobile devices. That’s a lot of purchases!

As a techy, I can certainly say that shopping via my mobile phone is huge. From Amazon to Apple, I’m constantly hitting the “buy now” button directly from my phone. It’s fast and convenient. As a busy entrepreneur with 12-plus hour work days, there’s no time to go to a physical store. And that’s precisely why mobile e-commerce is huge.

If your business sells a product or offers a service that can easily be sold, setting up mobile e-commerce is the next level for your business. Imagine booking a haircut and getting that money in the bank before the customer even makes it to the salon. And of course, getting those late night orders that fill up your inbox the next day. Who doesn’t like those?

Get (Real) Personal

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