Canon

This Canon ‘Live for the Story’ Ad Used Huge Lighting Rigs in a Creative Way – PetaPixel (blog)

Saturday, May 27, 2017

This brilliantly lit commercial for Canon introduces a new campaign that urges the viewer to “Live for the Story”, and rather curiously does not prominently feature a camera at all. The 60-second spot follows the romantic journey of a young boy growing to adulthood, along with all the spontaneous bicycle trips, piano playing, fully clothed swimming and horse-chasing that a full and spirited life involves. Titled ‘Boundaries’, the ad seems…

A snapshot of Canon’s use of Salesforce to replace a dying camera market – Diginomica

Saturday, May 27, 2017

Historically, Canon was a pretty big fish in the imaging hardware business, particularly in terms of both cameras and printers aimed broadly at the higher end of the consumer marketplace. As Alessandro Stanzani, EVP of the company’s Consumer Imaging Group, EMEA, notes, for 15 years from 1999 to 2015, the digital imaging business was booming: But like many other sectors before it, the market rapidly fell into a double-digit fall….

This Canon ‘Live for the Story’ Ad Used Huge Lighting Rigs in a Creative Way – PetaPixel (blog)

Saturday, May 27, 2017

This brilliantly lit commercial for Canon introduces a new campaign that urges the viewer to “Live for the Story”, and rather curiously does not prominently feature a camera at all. The 60-second spot follows the romantic journey of a young boy growing to adulthood, along with all the spontaneous bicycle trips, piano playing, fully clothed swimming and horse-chasing that a full and spirited life involves. Titled ‘Boundaries’, the ad seems…

A snapshot of Canon’s use of Salesforce to replace a dying camera market – Diginomica

Saturday, May 27, 2017

Historically, Canon was a pretty big fish in the imaging hardware business, particularly in terms of both cameras and printers aimed broadly at the higher end of the consumer marketplace. As Alessandro Stanzani, EVP of the company’s Consumer Imaging Group, EMEA, notes, for 15 years from 1999 to 2015, the digital imaging business was booming: But like many other sectors before it, the market rapidly fell into a double-digit fall….

This Canon ‘Live for the Story’ Ad Used Huge Lighting Rigs in a Creative Way – PetaPixel (blog)

Saturday, May 27, 2017

This brilliantly lit commercial for Canon introduces a new campaign that urges the viewer to “Live for the Story”, and rather curiously does not prominently feature a camera at all. The 60-second spot follows the romantic journey of a young boy growing to adulthood, along with all the spontaneous bicycle trips, piano playing, fully clothed swimming and horse-chasing that a full and spirited life involves. Titled ‘Boundaries’, the ad seems…

A snapshot of Canon’s use of Salesforce to replace a dying camera market – Diginomica

Friday, May 26, 2017

Historically, Canon was a pretty big fish in the imaging hardware business, particularly in terms of both cameras and printers aimed broadly at the higher end of the consumer marketplace. As Alessandro Stanzani, EVP of the company’s Consumer Imaging Group, EMEA, notes, for 15 years from 1999 to 2015, the digital imaging business was booming: But like many other sectors before it, the market rapidly fell into a double-digit fall….

This Canon ‘Live for the Story’ Ad Used Huge Lighting Rigs in a Creative Way – PetaPixel (blog)

Friday, May 26, 2017

This brilliantly lit commercial for Canon introduces a new campaign that urges the viewer to “Live for the Story”, and rather curiously does not prominently feature a camera at all. The 60-second spot follows the romantic journey of a young boy growing to adulthood, along with all the spontaneous bicycle trips, piano playing, fully clothed swimming and horse-chasing that a full and spirited life involves. Titled ‘Boundaries’, the ad seems…

A snapshot of Canon’s use of Salesforce to replace a dying camera market – Diginomica

Friday, May 26, 2017

Historically, Canon was a pretty big fish in the imaging hardware business, particularly in terms of both cameras and printers aimed broadly at the higher end of the consumer marketplace. As Alessandro Stanzani, EVP of the company’s Consumer Imaging Group, EMEA, notes, for 15 years from 1999 to 2015, the digital imaging business was booming: But like many other sectors before it, the market rapidly fell into a double-digit fall….

This Canon ‘Live for the Story’ Ad Used Huge Lighting Rigs in a Creative Way – PetaPixel (blog)

Friday, May 26, 2017

This brilliantly lit commercial for Canon introduces a new campaign that urges the viewer to “Live for the Story”, and rather curiously does not prominently feature a camera at all. The 60-second spot follows the romantic journey of a young boy growing to adulthood, along with all the spontaneous bicycle trips, piano playing, fully clothed swimming and horse-chasing that a full and spirited life involves. Titled ‘Boundaries’, the ad seems…

A snapshot of Canon’s use of Salesforce to replace a dying camera market – Diginomica

Friday, May 26, 2017

Historically, Canon was a pretty big fish in the imaging hardware business, particularly in terms of both cameras and printers aimed broadly at the higher end of the consumer marketplace. As Alessandro Stanzani, EVP of the company’s Consumer Imaging Group, EMEA, notes, for 15 years from 1999 to 2015, the digital imaging business was booming: But like many other sectors before it, the market rapidly fell into a double-digit fall….

This Canon ‘Live for the Story’ Ad Used Huge Lighting Rigs in a Creative Way – PetaPixel (blog)

Friday, May 26, 2017

This brilliantly lit commercial for Canon introduces a new campaign that urges the viewer to “Live for the Story”, and rather curiously does not prominently feature a camera at all. The 60-second spot follows the romantic journey of a young boy growing to adulthood, along with all the spontaneous bicycle trips, piano playing, fully clothed swimming and horse-chasing that a full and spirited life involves. Titled ‘Boundaries’, the ad seems…

This Canon ‘Live for the Story’ Ad Used Huge Lighting Rigs in a Creative Way – PetaPixel (blog)

Friday, May 26, 2017

This brilliantly lit commercial for Canon introduces a new campaign that urges the viewer to “Live for the Story”, and rather curiously does not prominently feature a camera at all. The 60-second spot follows the romantic journey of a young boy growing to adulthood, along with all the spontaneous bicycle trips, piano playing, fully clothed swimming and horse-chasing that a full and spirited life involves. Titled ‘Boundaries’, the ad seems…

This Canon ‘Live for the Story’ Ad Used Huge Lighting Rigs in a Creative Way – PetaPixel (blog)

Thursday, May 25, 2017

This brilliantly lit commercial for Canon introduces a new campaign that urges the viewer to “Live for the Story”, and rather curiously does not prominently feature a camera at all. The 60-second spot follows the romantic journey of a young boy growing to adulthood, along with all the spontaneous bicycle trips, piano playing, fully clothed swimming and horse-chasing that a full and spirited life involves. Titled ‘Boundaries’, the ad seems…

This Canon ‘Live for the Story’ Ad Used Huge Lighting Rigs in a Creative Way – PetaPixel (blog)

Thursday, May 25, 2017

This brilliantly lit commercial for Canon introduces a new campaign that urges the viewer to “Live for the Story”, and rather curiously does not prominently feature a camera at all. The 60-second spot follows the romantic journey of a young boy growing to adulthood, along with all the spontaneous bicycle trips, piano playing, fully clothed swimming and horse-chasing that a full and spirited life involves. Titled ‘Boundaries’, the ad seems…

This Canon ‘Live for the Story’ Ad Used Huge Lighting Rigs in a Creative Way – PetaPixel (blog)

Thursday, May 25, 2017

This brilliantly lit commercial for Canon introduces a new campaign that urges the viewer to “Live for the Story”, and rather curiously does not prominently feature a camera at all. The 60-second spot follows the romantic journey of a young boy growing to adulthood, along with all the spontaneous bicycle trips, piano playing, fully clothed swimming and horse-chasing that a full and spirited life involves. Titled ‘Boundaries’, the ad seems…

This Canon ‘Live for the Story’ Ad Used Huge Lighting Rigs in a Creative Way – PetaPixel (blog)

Thursday, May 25, 2017

This brilliantly lit commercial for Canon introduces a new campaign that urges the viewer to “Live for the Story”, and rather curiously does not prominently feature a camera at all. The 60-second spot follows the romantic journey of a young boy growing to adulthood, along with all the spontaneous bicycle trips, piano playing, fully clothed swimming and horse-chasing that a full and spirited life involves. Titled ‘Boundaries’, the ad seems…

A snapshot of Canon’s use of Salesforce to replace a dying camera market – Diginomica

Thursday, May 25, 2017

Historically, Canon was a pretty big fish in the imaging hardware business, particularly in terms of both cameras and printers aimed broadly at the higher end of the consumer marketplace. As Alessandro Stanzani, EVP of the company’s Consumer Imaging Group, EMEA, notes, for 15 years from 1999 to 2015, the digital imaging business was booming: But like many other sectors before it, the market rapidly fell into a double-digit fall….

A snapshot of Canon’s use of Salesforce to replace a dying camera market – Diginomica

Wednesday, May 24, 2017

Historically, Canon was a pretty big fish in the imaging hardware business, particularly in terms of both cameras and printers aimed broadly at the higher end of the consumer marketplace. As Alessandro Stanzani, EVP of the company’s Consumer Imaging Group, EMEA, notes, for 15 years from 1999 to 2015, the digital imaging business was booming: But like many other sectors before it, the market rapidly fell into a double-digit fall….

A snapshot of Canon’s use of Salesforce to replace a dying camera market – Diginomica

Wednesday, May 24, 2017

Historically, Canon was a pretty big fish in the imaging hardware business, particularly in terms of both cameras and printers aimed broadly at the higher end of the consumer marketplace. As Alessandro Stanzani, EVP of the company’s Consumer Imaging Group, EMEA, notes, for 15 years from 1999 to 2015, the digital imaging business was booming: But like many other sectors before it, the market rapidly fell into a double-digit fall….