E-Commerce/Online Marketing

How To Handle Competition In An SEO Campaign – Forbes

Friday, August 18, 2017

Pexels.com How To Handle Competition In An SEO Campaign Obviously, I’m a proponent of search engine optimization (SEO), but I admit there’s one frustrating weakness to the strategy; if a competitor outranks you for one or more crucial keywords, your traffic and leads could plummet. Not only that, all the traffic you lost will now be going to a competing brand. So what should you do to prepare for, and…

5 Ways to Improve Your E-Commerce SEO Without Building a Single Link – Search Engine Journal

Friday, August 18, 2017

James Brockbank ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); } }); }); Link building is difficult. Link building for an e-commerce store is even harder. Why? Because, in most instances, you’re competing against big-name brands with huge budgets and extensive resources available. That isn’t to say that you can’t outrank such sites or earn some great links to help you on your way to doing…

Measuring What Matters for SEO (Hint: It’s Not Rankings) – Practical Ecommerce

Friday, August 18, 2017

When measuring natural search performance, use the key performance indicators that matter to the bottom line. While each piece of data has its place in managing SEO, only visits and revenue truly identify how your natural search program is performing. There is no shortage of data in search engine optimization: rankings, keyword data, indexation, error codes, and more. However, you can’t take rankings home and put them in the bank. Your…

Amazon obsession: E-commerce invader was fretted about on 15% of S&P 500 earnings calls – CNBC

Thursday, August 17, 2017

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Amazon obsession: E-commerce invader was fretted about on 15% of S&P 500 earnings calls – CNBC

Thursday, August 17, 2017

<!– –> HOME EDITION News Economy Finance Health Care Real Estate Wealth Autos Earnings Energy Life Media Politics Retail Commentary Special Reports Asia Europe CFO Council Markets Pre-Markets U.S. Asia Europe Stocks Commodities Currencies Bonds Funds ETFs Investing Trading Nation Trader Talk Financial Advisors Personal Finance Etf Street Portfolio Watchlist Stock Screener Fund Screener Tech Mobile Social Media Enterprise Gaming Cybersecurity Tech Guide Make It Entrepreneurs Leadership Careers Money Specials…

Amazon obsession: E-commerce invader was fretted about on 15% of S&P 500 earnings calls – CNBC

Wednesday, August 16, 2017

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Are Press Releases Still Good for SEO? – Search Engine Journal – Search Engine Journal

Tuesday, August 15, 2017

Editor’s note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post! Today’s Ask an SEO question is from Steven S. of New York City. He asks: Are press releases still good for SEO, and is it a good investment to pay for services that…

Rocket Internet’s Glossybox acquired by UK ecommerce platform player, THG – TechCrunch

Tuesday, August 15, 2017

Glossybox, a BirchBox clone launched by the Samwer brothers back in 2011 to deliver willing consumers a monthly subscription of beauty products, has been acquired by UK online retailer and ecommerce platform operator, The Hut Group (THG). Terms of the deal have not been disclosed. Glossybox had raised $72 million from four investors over its six-year or so run, according to Crunchbase. Its majority shareholders were Rocket Internet and Kinnevik Online….

SEO Is More Than a Numbers Game. The Real Goal Is Engagement. – Entrepreneur

Tuesday, August 15, 2017

Find out how to optimize your website to give your customers experiences that will have the biggest ROI for your business. Register Now » The goals that are typically established for an SEO campaign are often aligned with a numbers-driven strategy and closely tied to the vagaries and constantly changing rules of the Google algorithm. Those goals are fundamentally flawed. The primary goals of most SEO practitioners are to increase…

Rocket Internet’s Glossybox acquired by UK ecommerce platform player, THG – TechCrunch

Tuesday, August 15, 2017

Glossybox, a BirchBox clone launched by the Samwer brothers back in 2011 to deliver willing consumers a monthly subscription of beauty products, has been acquired by UK online retailer and ecommerce platform operator, The Hut Group (THG). Terms of the deal have not been disclosed. Glossybox had raised $72 million from four investors over its six-year or so run, according to Crunchbase. Its majority shareholders were Rocket Internet and Kinnevik Online….

Facebook Invests In E-Commerce With ‘Marketplace’ Expansion – Forbes

Tuesday, August 15, 2017

(AFP/Getty Images) Facebook is expanding its mobile e-commerce Marketplace tab to 17 additional European countries. Smartphones account for only about a quarter of digital purchases in the U.S. But Facebook doesn’t want to miss out on what is shaping up to be a major consumer habit. On Monday, the social media company said its mobile-only buy-and-sell tab, “Marketplace,” is gaining momentum and will soon be available across Europe. Marketplace, which competes with e-commerce…

Rocket Internet’s Glossybox acquired by UK ecommerce platform player, THG – TechCrunch

Monday, August 14, 2017

Glossybox, a BirchBox clone launched by the Samwer brothers back in 2011 to deliver willing consumers a monthly subscription of beauty products, has been acquired by UK online retailer and ecommerce platform operator, The Hut Group (THG). Terms of the deal have not been disclosed. Glossybox had raised $72 million from four investors over its six-year or so run, according to Crunchbase. Its majority shareholders were Rocket Internet and Kinnevik Online….

Facebook Invests In E-Commerce With ‘Marketplace’ Expansion – Forbes

Monday, August 14, 2017

(AFP/Getty Images) Facebook is expanding its mobile e-commerce Marketplace tab to 17 additional European countries. Smartphones account for only about a quarter of digital purchases in the U.S. But Facebook doesn’t want to miss out on what is shaping up to be a major consumer habit. On Monday, the social media company said its mobile-only buy-and-sell tab, “Marketplace,” is gaining momentum and will soon be available across Europe. Marketplace, which competes with e-commerce…

Puppies, E-Commerce, Instagram Influencers: Talking Digital Marketing With Vayner’s Gabe Anderson – Forbes

Monday, August 14, 2017

Would you know how to use this photo on social media? (Photo by Christopher Furlong/Getty Images) Gabriel Anderson, who runs a new division for VaynerMedia — it’s called VaynerBeta and it focuses on smaller businesses — was recently a guest on my call-in show, Mind Your Business, which airs Thursdays at 1 ET on Sirius XM 111 and is available here as a podcast. Anderson recounted the legend of how his boss,…

Rocket Internet’s Glossybox acquired by UK ecommerce platform player, THG – TechCrunch

Monday, August 14, 2017

Glossybox, a BirchBox clone launched by the Samwer brothers back in 2011 to deliver willing consumers a monthly subscription of beauty products, has been acquired by UK online retailer and ecommerce platform operator, The Hut Group (THG). Terms of the deal have not been disclosed. Glossybox had raised $72 million from four investors over its six-year or so run, according to Crunchbase. Its majority shareholders were Rocket Internet and Kinnevik Online….

5 mindset mistakes you may be making when it comes to SEO – Search Engine Land

Monday, August 14, 2017

Recently, I’ve been reading a lot about different approaches to page speed optimization. During this process, I stumbled onto some older posts on the topic, including an old blog post on the topic from Matt Cutts, Google’s former head of webspam. As I got to the comment section, I remembered how intently SEOs used to read Matt Cutts’s blog. The comments on those posts always revealed a lot about how…

3 Reasons SEO Is Incredibly Valuable to Your Company – Search Engine Journal

Sunday, August 13, 2017

Wells Yu ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); } }); }); Need to explain the value of SEO to potential clients, business partners, or stakeholders? This post focuses on just three key ways that SEO offers immense value to any organization. SEO: Makes the user experience better. Helps build a stronger brand. Contributes to the bottom line over a long period of time. 1….