E-Commerce/Online Marketing

11 Recent Changes Impacting SEO – Forbes

Friday, April 28, 2017

Search engine optimization can be seen as a running battle between website design and search engine companies. Sites constantly seek edges to gain (or keep) their first-page rankings, while search engines want to refine what they promote, in order to improve results for searchers. Below, 11 Forbes Agency Council members talk about SEO trends are impacting their work this year, along with how they intend to handle them. All photos courtesy of individual members….

7 SEO Mysteries Solved – Entrepreneur – Entrepreneur

Friday, April 28, 2017

Even for experienced SEO professionals, search optimization can be confusing. There are hundreds, if not thousands, of different factors that can enter into how your site ranks, and those factors change frequently (oftentimes, without warning). Related: These 9 SEO Tips Are All You’ll Ever Need to Rank in Google If you’re adhering to best practices — to the best of your ability — and there’s a sudden disruption in your progress,…

India’s E-Commerce Market Is On The Rise – Seeking Alpha

Thursday, April 27, 2017

E-commerce has been one of the fastest growing industries over the past decade. India is an unconquered fertile plain for potential e-commerce growth. Big names like Amazon (NASDAQ:AMZN) and Alibaba (NYSE:BABA) have gobbled up market share in India squeezing the local companies and forcing them on the defensive. Amazon has taken control over almost all of America’s market share and much of Europe’s. For a more in depth look into…

PepsiCo says it is ‘smartly’ prioritising healthier products and ecommerce – Marketing Week

Thursday, April 27, 2017

PepsiCo is increasing its focus on ecommerce and sustainability, as the company’s CEO says it “isn’t just necessary, but smart business”. The company revealed its Q1 results today (26 April), which show that total sales were up 1.6% in the first quarter of this year, while organic revenues grew 2.1% for the same time period. Speaking on an investor call, the company’s CEO Indra Nooyi says its “strong performance” has…

Why a Possum Is Messing With Your Google Local SEO – Entrepreneur

Wednesday, April 26, 2017

According to a recent report, 53 million Americans (34 percent of the U.S. workforce) work from home as freelancers and/or home-based business owners. In the fast paced digital environment that we currently live in, why not work from home? Meeting with clients and business acquaintances at coffee shops is an everyday norm. Google sees things a little differently, however, and this has drastically impacted many small business owners’ bottom line…

PepsiCo says it is ‘smartly’ prioritising healthier products and ecommerce – Marketing Week

Wednesday, April 26, 2017

PepsiCo is increasing its focus on ecommerce and sustainability, as the company’s CEO says it “isn’t just necessary, but smart business”. The company revealed its Q1 results today (26 April), which show that total sales were up 1.6% in the first quarter of this year, while organic revenues grew 2.1% for the same time period. Speaking on an investor call, the company’s CEO Indra Nooyi says its “strong performance” has…

Alibaba’s Ma champions UN e-commerce drive for development – WHTC

Wednesday, April 26, 2017

By Tom Miles GENEVA (Reuters) – Alibaba Executive Chairman Jack Ma said on Tuesday the Internet should be a utility available to the whole world, putting his weight behind a U.N. call for e-commerce to boost developing economies and help fight poverty. Ma, who advises the United Nations trade and development agency UNCTAD on small business and young entrepreneurs, was the star attraction at a conference on e-commerce for development….

Alibaba’s Ma champions UN e-commerce drive for development – WHTC

Wednesday, April 26, 2017

By Tom Miles GENEVA (Reuters) – Alibaba Executive Chairman Jack Ma said on Tuesday the Internet should be a utility available to the whole world, putting his weight behind a U.N. call for e-commerce to boost developing economies and help fight poverty. Ma, who advises the United Nations trade and development agency UNCTAD on small business and young entrepreneurs, was the star attraction at a conference on e-commerce for development….

Alibaba’s Ma champions UN e-commerce drive for development – WHTC

Wednesday, April 26, 2017

By Tom Miles GENEVA (Reuters) – Alibaba Executive Chairman Jack Ma said on Tuesday the Internet should be a utility available to the whole world, putting his weight behind a U.N. call for e-commerce to boost developing economies and help fight poverty. Ma, who advises the United Nations trade and development agency UNCTAD on small business and young entrepreneurs, was the star attraction at a conference on e-commerce for development….

Alibaba’s Ma champions UN e-commerce drive for development – WHTC

Wednesday, April 26, 2017

By Tom Miles GENEVA (Reuters) – Alibaba Executive Chairman Jack Ma said on Tuesday the Internet should be a utility available to the whole world, putting his weight behind a U.N. call for e-commerce to boost developing economies and help fight poverty. Ma, who advises the United Nations trade and development agency UNCTAD on small business and young entrepreneurs, was the star attraction at a conference on e-commerce for development….

How to SEO Your Network Marketing Home Business Opportunity Website – JOSIC – Digital Intelligence

Wednesday, April 26, 2017

If you have decided to market your network marketing home business opportunity on the internet, then it is imperative that you search engine optimize your website. In fact, it is necessary if you want your business to thrive online. This article will serve as a tutorial if you have no idea how to SEO. You see, SEOing your website will help you get traffic through search engines. The beauty of…

Some Indicators That Prompt Hiring An SEO Company – ValueWalk

Wednesday, April 26, 2017

Search engine optimization is regarded as an art and also a science. The Search Engine Optimization intricacies are quite challenging and complex and may require the professional services of a reputed SEO company. However, someone who has the luxury of time and who possesses average intellect could learn the art of optimizing web pages. FirmBee / Pixabay The vital factor, in this context, however, is time. It would take quite…

Alibaba’s Ma champions UN e-commerce drive for development – WHTC

Tuesday, April 25, 2017

By Tom Miles GENEVA (Reuters) – Alibaba Executive Chairman Jack Ma said on Tuesday the Internet should be a utility available to the whole world, putting his weight behind a U.N. call for e-commerce to boost developing economies and help fight poverty. Ma, who advises the United Nations trade and development agency UNCTAD on small business and young entrepreneurs, was the star attraction at a conference on e-commerce for development….

How To Get Started With App Store SEO – Forbes

Monday, April 24, 2017

Pexels.com How to Get Started With App Store SEO – Image Credit: Pexels.com If you’re a digital marketing veteran, you already know about search engine optimization (SEO) and how it can attract more traffic to your site—even if you’re not well versed in the specific tactics necessary to get there. However, most people think of SEO in only one dimension—as it applies to Google web search. For the most part,…

Should We Invest In SEO To Grow Our Business? – ValueWalk

Sunday, April 23, 2017

Why organic SEO is not enough and if you want to rank high in search engines you need to do more to grow your online business without just relying on social media Are you wondering if you should invest in Search Engine Optimization (SEO) to grow your online business? Just Google “Is SEO dead?” and you will get more than 10 million references. In this article, Eddie Madan, CEO of…

SEO Is Dead. No, Really – MediaPost Communications

Friday, April 21, 2017

by Richard Deede, Columnist, 24 minutes ago As an SEO professional focused on the healthcare industry, I regularly come across articles declaring that “SEO is Dead!” For the most part, these are reactionary pieces in response to some sort of shift in the search landscape, such as Google removing access to keyword-level data in analytics. To an extent, these articles are right. SEO is dead. However, it’s not that simple….

9 SEO Tips For Unconventional Niches – Forbes

Thursday, April 20, 2017

Pexels.com Image Credit: Pexels.com Do you sell lambskin rugs to wealthy Russian businessmen? Or do you specialize in antique bookshelf repair? Not all of us have the luxury of working in a traditional niche. Run a search for “content marketing” or “SEO” and you’ll see tens of thousands of businesses and individuals crowding for a shot at visibility. The advantage of serving an unconventional, unique niche is that you’ll experience…

SEO For Lawyers: Grow Your Firm With Search Engine Optimization – Forbes

Wednesday, April 19, 2017

Shutterstock As attorneys grapple with increasing online competition, changing consumer shopping behavior, and technical barriers related to online marketing, the need for search engine optimization education is evident. SEO is the practice of configuring on-site and off-site elements of a website so it ranks well in search results for keyword terms or phrases. Google has the dominant market share of search engines, with somewhere between 60 and 80% of searchers…

SEO Truths In 2017 And Beyond – Forbes

Wednesday, April 19, 2017

Shutterstock Ah, the elusive world of SEO. For a profession and skill set that fits snugly (and beautifully, I should add) between data science and content marketing, many brands just aren’t sure how to approach SEO effectively, much less make it an integral part of their business and promotional strategies. Yet without fail, brands have been fighting for the top position in search results for as long as SEO has…