E-Commerce/Online Marketing

How India’s E-Commerce Players Prepare For The Diwali Shopping Frenzy – Forbes

Saturday, October 21, 2017

A manager shows a Diwali Ekart Logistics service gift for customers during a briefing at the Flipkart Online Services Pvt office in the Jayaprakash Narayan Nagar area of Bengaluru, India, on Wednesday, Oct. 26, 2016. Photographer: Dhiraj Singh/Bloomberg The advent of e-commerce in India has redefined the way Indians celebrate their average festival. In the last few months of the year, e-commerce majors such as Amazon, Flipkart, and Shopclues compete…

This ‘Unmeasurable’ SEO Metric Is Incredibly Important – Forbes

Friday, October 20, 2017

Shutterstock Getting the most out of an SEO campaign is all about measuring the results — everything comes down to data. Examining KPIs sheds light on what’s working and what’s not. That’s all well and good for most metrics like keyword rankings, organic search traffic, referring domain volume and so on. We have plenty of tools and data to do just that. However, there’s one particular SEO metric that’s impossible…

Tencent ‘mini-me’ debuts in US as battle for Southeast Asian e-commerce dominance intensifies – South China Morning Post

Friday, October 20, 2017

Sea Ltd, Southeast Asia’s most valuable tech start-up, is set to debut on the New York Stock Exchange today. The latest in a growing number of Asian firms choosing to list in the US to tap a broader investor base and potentially better valuations, Sea will be a test case for other regional tech firms who have yet to go public. The Singapore-based firm, backed by Chinese media and mobile…

This ‘Unmeasurable’ SEO Metric Is Incredibly Important – Forbes

Friday, October 20, 2017

Shutterstock Getting the most out of an SEO campaign is all about measuring the results — everything comes down to data. Examining KPIs sheds light on what’s working and what’s not. That’s all well and good for most metrics like keyword rankings, organic search traffic, referring domain volume and so on. We have plenty of tools and data to do just that. However, there’s one particular SEO metric that’s impossible…

This ‘Unmeasurable’ SEO Metric Is Incredibly Important – Forbes

Thursday, October 19, 2017

Shutterstock Getting the most out of an SEO campaign is all about measuring the results — everything comes down to data. Examining KPIs sheds light on what’s working and what’s not. That’s all well and good for most metrics like keyword rankings, organic search traffic, referring domain volume and so on. We have plenty of tools and data to do just that. However, there’s one particular SEO metric that’s impossible…

This ‘Unmeasurable’ SEO Metric Is Incredibly Important – Forbes

Thursday, October 19, 2017

Shutterstock Getting the most out of an SEO campaign is all about measuring the results — everything comes down to data. Examining KPIs sheds light on what’s working and what’s not. That’s all well and good for most metrics like keyword rankings, organic search traffic, referring domain volume and so on. We have plenty of tools and data to do just that. However, there’s one particular SEO metric that’s impossible…

10 Tips to Find a Good SEO Writer – Entrepreneur – Entrepreneur

Wednesday, October 18, 2017

Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing. In simplest terms, an SEO writer creates content that is optimized for search engines. That means the content is written in a manner that helps Google and other search engines find and identify it as being relevant to…

Traders bet on obscure e-commerce stock in speculation over bitcoin’s blockchain technology – CNBC

Wednesday, October 18, 2017

<!– –> HOME EDITION News Economy Finance Health Care Real Estate Wealth Autos Earnings Energy Life Media Politics Retail Commentary Special Reports Asia Europe CFO Council Markets Pre-Markets U.S. Asia Europe Stocks Commodities Currencies Bonds Funds ETFs Investing Trading Nation Trader Talk Financial Advisors Personal Finance Etf Street Portfolio Watchlist Stock Screener Fund Screener Tech Mobile Social Media Enterprise Gaming Cybersecurity Tech Guide Make It Entrepreneurs Leadership Careers Money Specials…

Wal-Mart Sees ‘Second-Mover Advantage’ in E-Commerce – WSJ – Wall Street Journal

Wednesday, October 18, 2017

LAGUNA BEACH, Calif.—Wal-Mart Stores Inc. U.S. e-commerce chief Marc Lore said the online retail division is still in growth mode, the fruits of which will start paying off over the next two years and help it better compete with Amazon.com Inc. “E-commerce is a scale game,” Mr. Lore said in an interview at The Wall Street Journal’s WSJ D.Live technology conference on Tuesday. “We’re looking at a lot of different…

10 Tips to Find a Good SEO Writer – Entrepreneur

Wednesday, October 18, 2017

Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing. In simplest terms, an SEO writer creates content that is optimized for search engines. That means the content is written in a manner that helps Google and other search engines find and identify it as being relevant to…

Traders bet on obscure e-commerce stock in speculation over bitcoin’s blockchain technology – CNBC

Wednesday, October 18, 2017

<!– –> HOME EDITION News Economy Finance Health Care Real Estate Wealth Autos Earnings Energy Life Media Politics Retail Commentary Special Reports Asia Europe CFO Council Markets Pre-Markets U.S. Asia Europe Stocks Commodities Currencies Bonds Funds ETFs Investing Trading Nation Trader Talk Financial Advisors Personal Finance Etf Street Portfolio Watchlist Stock Screener Fund Screener Tech Mobile Social Media Enterprise Gaming Cybersecurity Tech Guide Make It Entrepreneurs Leadership Careers Money Specials…

Wal-Mart Sees ‘Second-Mover Advantage’ in E-Commerce – WSJ – Wall Street Journal

Wednesday, October 18, 2017

LAGUNA BEACH, Calif.—Wal-Mart Stores Inc. U.S. e-commerce chief Marc Lore said the online retail division is still in growth mode, the fruits of which will start paying off over the next two years and help it better compete with Amazon.com Inc. “E-commerce is a scale game,” Mr. Lore said in an interview at The Wall Street Journal’s WSJ D.Live technology conference on Tuesday. “We’re looking at a lot of different…

Wal-Mart Sees ‘Second-Mover Advantage’ in E-Commerce – Wall Street Journal

Tuesday, October 17, 2017

LAGUNA BEACH, Calif.—Wal-Mart Stores Inc. U.S. e-commerce chief Marc Lore said the online retail division is still in growth mode, the fruits of which will start paying off over the next two years and help it better compete with Amazon.com Inc. “E-commerce is a scale game,” Mr. Lore said in an interview at The Wall Street Journal’s WSJ D.Live technology conference on Tuesday. “We’re looking at a lot of different…

Why Your Web Development Project Needs an SEO Agency – Vertical Measures (blog)

Tuesday, October 17, 2017

About Jenn Tanabe Jenn Tanabe leads the project management team at Vertical Measures, in addition to managing a handful of enterprise-level accounts. She has over 7 years of digital marketing experience, including content marketing, SEO, website development, and email marketing.

Five Deadly Online Marketing Mistakes That Even Experienced Marketers Make – Forbes

Tuesday, October 17, 2017

Shutterstock My introduction to marketing was through a man named Richard, who freely shared his knowledge as a volunteer teacher. While a lot of people came to his classes, many of them dropped out with time. They repeatedly made the same mistakes. Sadly, these same mistakes are common when businesses first step into virtual marketing. There are five main reasons that a company typically fails at online marketing. Analysis Paralysis:…

What Retailers Can Learn From Walmart’s Incredible E-Commerce Growth In 2017 – Forbes

Tuesday, October 17, 2017

An employee restocks shelves of school supplies at a Wal-Mart Stores Inc. location in Burbank, California, U.S., on Tuesday, Aug. 8, 2017. Wal-Mart Stores is scheduled to release earnings figures on August 17. Photographer: Patrick T. Fallon/Bloomberg This year, Walmart posted an impressive 60% year-over-year e-commerce growth. Walmart is the third-largest online marketplace in the U.S. and it’s also growing total online sales faster than Amazon and eBay. Let’s take…

Amazon’s power pushes CPG brands to look to e-commerce alternatives – Digiday

Tuesday, October 17, 2017

Consumer goods companies are at a crossroads. If they ignore Amazon, they risk ditching an essential sales channel. If they partner with Amazon, their brands are exposed, should it choose to undercut them with its own, cheaper alternatives. The answer for some CPG companies is to look to Amazon alternatives. Retailers who spoke at the IGD Online and Digital Summit last week said the looming power of Amazon was leading them…

Why Yujin Seo Is the Next Korean Model Poised to Go Global – Vogue.com

Tuesday, October 17, 2017

A new slew of Korean models dominated this Fashion Week circuit, so naturally, the hunt for the next stunner from Seoul is on. As the city’s Spring 2018 shows begin today, one particularly striking unknown is worth watching: Yujin Seo, the 17-year-old with the one-of-a-kind face that has taken the local fashion industry by storm. In a makeshift tent behind the DDP show venue, the Seoul-born and raised model sits…

Amazon’s power pushes CPG brands to look to e-commerce alternatives – Digiday

Tuesday, October 17, 2017

Consumer goods companies are at a crossroads. If they ignore Amazon, they risk ditching an essential sales channel. If they partner with Amazon, their brands are exposed, should it choose to undercut them with its own, cheaper alternatives. The answer for some CPG companies is to look to Amazon alternatives. Retailers who spoke at the IGD Online and Digital Summit last week said the looming power of Amazon was leading them…

What Retailers Can Learn From Walmart’s Incredible E-Commerce … – Forbes

Tuesday, October 17, 2017

An employee restocks shelves of school supplies at a Wal-Mart Stores Inc. location in Burbank, California, U.S., on Tuesday, Aug. 8, 2017. Wal-Mart Stores is scheduled to release earnings figures on August 17. Photographer: Patrick T. Fallon/Bloomberg This year, Walmart posted an impressive 60% year-over-year e-commerce growth. Walmart is the third-largest online marketplace in the U.S. and it’s also growing total online sales faster than Amazon and eBay. Let’s take…