E-Commerce/Online Marketing

Alibaba rewrites its e-commerce playbook – Reuters

Thursday, July 20, 2017

HONG KONG (Reuters) – China’s e-commerce giant is abandoning its unique selling point. Alibaba is trumpeting a push into bricks-and-mortar shopping. It’s not alone but the stakes are particularly high for the $392 billion giant led by Jack Ma as it marks a reversal of the asset-light model which fuelled its extraordinary profitability.  Three years ago, when the Hangzhou-based company went public in New York, investors were drawn to the company’s low cost…

Marketer’s Brief: Walmart’s Ecommerce Savior Against Amazon — Vitamins? – AdAge.com

Thursday, July 20, 2017

McCormick heads to Europe to add some spice to its lineup Maryland-based McCormick & Co. plans to buy Reckitt Benckiser‘s food business, led by French’s mustard and Frank’s RedHot Sauce, for $4.2 billion. The price tag was a bit higher than the $3 billion or so that analysts anticipated the business would sell for, suggesting there was quite an appetite for Reckitt’s food assets. French’s mustard and Frank’s are market…

Marketer’s Brief: Walmart’s Ecommerce Savior Against Amazon — Vitamins? – AdAge.com

Thursday, July 20, 2017

McCormick heads to Europe to add some spice to its lineup Maryland-based McCormick & Co. plans to buy Reckitt Benckiser‘s food business, led by French’s mustard and Frank’s RedHot Sauce, for $4.2 billion. The price tag was a bit higher than the $3 billion or so that analysts anticipated the business would sell for, suggesting there was quite an appetite for Reckitt’s food assets. French’s mustard and Frank’s are market…

Marketer’s Brief: Walmart’s Ecommerce Savior Against Amazon — Vitamins? – AdAge.com

Wednesday, July 19, 2017

McCormick heads to Europe to add some spice to its lineup Maryland-based McCormick & Co. plans to buy Reckitt Benckiser‘s food business, led by French’s mustard and Frank’s RedHot Sauce, for $4.2 billion. The price tag was a bit higher than the $3 billion or so that analysts anticipated the business would sell for, suggesting there was quite an appetite for Reckitt’s food assets. French’s mustard and Frank’s are market…

How Long Should Your Content Be For Optimal SEO? – Forbes

Wednesday, July 19, 2017

Pexels.com How Long Should Your Content Be for SEO? Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. You’ve heard this all before, but it’s less often that you hear about the specific, objective qualities that make content effective. Millions of businesses and individuals are competing for visibility in search engines, and many of them are…

7 Signs Your SEO Strategy Is Not Sustainable – Forbes

Tuesday, July 18, 2017

Pexels.com 7 Signs Your SEO Strategy Is Not Sustainable Search engine optimization (SEO) campaigns need to be results-driven, manageable, and cost-effective, and it makes intuitive sense—after all, these qualities should realistically apply to any marketing campaign. However, your SEO campaign needs one extra ingredient if it’s going to succeed—sustainability. Why sustainability? Sustainability here refers to the capacity for your strategies to continue working over an extended period of time—we’re talking…

Six questions startups should ask before hiring an SEO specialist – TNW

Sunday, July 16, 2017

I spoke with SEMrush specialist, Anna Lebedeva, to get her advice regarding startups and SEO. In this interview, she talks about the critical questions startups need to ask to ensure they hire qualified SEO consultants. According to Clutch.co: Small businesses are investing more in SEO. 52% percent invested in SEO in 2016, a number that will grow to 74% in 2017. Small businesses are also increasing investment in pay-per-click (PPC)…

The SEO Formula: 3 Surefire Hacks to Get Highly Ranked – NBC News – NBCNews.com

Friday, July 14, 2017

Search Engine Optimization is the art, and science, of ranking in Google. It really comes down to two major factors — on-page and off-page SEO. On-page SEO includes creating high-quality, keyword-rich content, optimizing keyword placement, optimizing title tags, technical SEO, etc. Off-page SEO mainly revolves around link building — a task that is crucial to rank at all in the search engines. While SEO stands for Search Engine Optimization, three…

The SEO Formula: 3 Surefire Hacks to Get Highly Ranked – NBCNews.com

Friday, July 14, 2017

Search Engine Optimization is the art, and science, of ranking in Google. It really comes down to two major factors — on-page and off-page SEO. On-page SEO includes creating high-quality, keyword-rich content, optimizing keyword placement, optimizing title tags, technical SEO, etc. Off-page SEO mainly revolves around link building — a task that is crucial to rank at all in the search engines. While SEO stands for Search Engine Optimization, three…

E-Commerce as a Jobs Engine? One Economist’s Unorthodox View – New York Times

Friday, July 14, 2017

Mr. Mandel has combed through the job statistics on a county-by-county basis and come to this counterintuitive view: From December 2007 to May 2017, by his count, the e-commerce industry has created 397,000 jobs in the United States, and this compares with the loss of 76,000 jobs in the traditional retail industry. And those jobs related to e-commerce, he says, pay about 30 percent more than the brick-and-mortar ones. Advertisement…

These 9 SEO Tips Are All You’ll Ever Need to Rank | TrainingZone – TrainingZone.co.uk (blog)

Friday, July 14, 2017

SEO has rather bright future for you when you have great analytic abilities, and you’re dynamic. SEO plays a crucial role in scaling up sales and accelerating the development of an entirely online business (for example, submitcore.com/) or an offline business (like KFC). Search engine marketing is the procedure which enables you to boost the visibility of an internet page on search results pages. Search engine optimization is an internet…

E-Commerce as a Jobs Engine? One Economist’s Unorthodox View – New York Times

Thursday, July 13, 2017

Mr. Mandel has combed through the job statistics on a county-by-county basis and come to this counterintuitive view: From December 2007 to May 2017, by his count, the e-commerce industry has created 397,000 jobs in the United States, and this compares with the loss of 76,000 jobs in the traditional retail industry. And those jobs related to e-commerce, he says, pay about 30 percent more than the brick-and-mortar ones. Advertisement…

How to Boost Your Search Visibility with SEO-Friendly WordPress URLs – Search Engine Journal

Thursday, July 13, 2017

Joe Howard ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); } }); }); Here’s one simple way to improve your WordPress SEO starting today: Make sure you have SEO-friendly URLs. Creating SEO-friendly URLs is a super simple way to improve your SEO. If you get it right, you’ll improve your organic search visibility, especially for low-volume long-tail keywords. Here are four tips to ensure your WordPress URLs…

E-Commerce as a Jobs Engine? One Economist’s Unorthodox View – New York Times

Thursday, July 13, 2017

“To be honest, this was a surprise to me — I did not expect this,” Mr. Mandel told me. Then he added, matter-of-factly, “I’m just looking at the numbers.” Those numbers have helped him shape an optimistic, feel-good thesis about what is happening in our economy that may be worth considering, at least as a thought experiment. After all, the Progressive Policy Institute, a Democratic-leaning think tank, says its mission…

This under-the-radar e-commerce giant is the NBA’s new best friend – Recode

Thursday, July 13, 2017

When the National Basketball Association opened its new flagship store in New York City less than two years ago, it picked a low-profile e-commerce brand called Fanatics to run it. And when the NBA announced a new partner this year to design and sell its player replica jerseys online, Fanatics was the partner it chose. What started as a business inside GSI Commerce has come a long way from its…

E-Commerce as a Jobs Engine? One Economist’s Unorthodox View – New York Times

Thursday, July 13, 2017

“To be honest, this was a surprise to me — I did not expect this,” Mr. Mandel told me. Then he added, matter-of-factly, “I’m just looking at the numbers.” Those numbers have helped him shape an optimistic, feel-good thesis about what is happening in our economy that may be worth considering, at least as a thought experiment. After all, the Progressive Policy Institute, a Democratic-leaning think tank, says its mission…

This under-the-radar e-commerce giant is the NBA’s new best friend – Recode

Thursday, July 13, 2017

When the National Basketball Association opened its new flagship store in New York City less than two years ago, it picked a low-profile e-commerce brand called Fanatics to run it. And when the NBA announced a new partner this year to design and sell its player replica jerseys online, Fanatics was the partner it chose. What started as a business inside GSI Commerce has come a long way from its…

Five essentials to help beat your competitors at SEO – Telegraph.co.uk

Wednesday, July 12, 2017

Search engine optimisation (SEO) is often regarded by businesses as a low-priority task on a long to-do list, which means that it often simply never gets done. And when getting to the very top of the Google search ranks seems like an impossible feat for even the most successful of businesses, it can be difficult to find the motivation to tackle it. Historically, a bit of time and money spent on…

E-Commerce as a Jobs Engine? One Economist’s Unorthodox View – New York Times

Wednesday, July 12, 2017

Mr. Mandel has combed through the job statistics on a county-by-county basis and come to this counterintuitive view: From December 2007 to May 2017, by his count, the e-commerce industry has created 397,000 jobs in the United States, and this compares with the loss of 76,000 jobs in the traditional retail industry. And those jobs related to e-commerce, he says, pay about 30 percent more than the brick-and-mortar ones. Advertisement…

E-Commerce as a Jobs Engine? One Economist’s Unorthodox View – New York Times

Wednesday, July 12, 2017

Mr. Mandel has combed through the job statistics on a county-by-county basis and come to this counterintuitive view: From December 2007 to May 2017, by his count, the e-commerce industry has created 397,000 jobs in the United States, and this compares with the loss of 76,000 jobs in the traditional retail industry. And those jobs related to e-commerce, he says, pay about 30 percent more than the brick-and-mortar ones. Advertisement…