E-Commerce/Online Marketing

Wal-Mart pins its e-commerce hopes on Lore – Arkansas Online – Arkansas Online

Sunday, May 28, 2017

Marc Lore was in the crowd last June when Wal-Mart Stores Inc. Chief Executive Officer Doug Mc-Millon told shareholders and employees gathered in Northwest Arkansas that the company was embarking on a journey to “re-imagine retail.” It wasn’t known publicly at that time, but two months after Wal-Mart’s annual shareholders meeting, the company revealed that Lore would become one of the cornerstones of the plan. Wal-Mart purchased Jet.com for the…

Google Brings Machine Learning to Online Marketing Assessment – E-Commerce Times

Friday, May 26, 2017

Google earlier this week unveiled Google Attribution, a tool that uses machine learning to measure the effectiveness of online marketing campaigns across a variety of devices and channels. Part of a series of new measurement tools introduced at Google Marketing Next, Google Attribution aims to help marketers determine what is driving consumers to make their online purchasing decisions. Google is at an “inflection point,” noted Sridhar Ramaswamy, senior vice president…

How to Choose an SEO Agency in NYC – TNW

Thursday, May 25, 2017

The world is changing: physical, slowly but steadily, becomes digital. This is also the case with marketing. Long gone are the days when marketing was done only with multiple physical-world media, such as billboards, radio and TV ads, and so on. Today, international, national and local companies push hard to market their brands in the digital space using a wide variety of tools and methods: SEM, PPC, SMM, content marketing,…

Taking ‘Focus on Users’ Advice Can Kill Your SEO Traffic – Entrepreneur

Thursday, May 25, 2017

If you ask Google the best way to do SEO, it will tell you to focus on the user and everything else will follow. Today, SEO is all about creating great, unique content that delights customers. Marketers are excited by this news, because from now on they can say goodbye to all the complicated technical SEO stuff. A piece on Entrepreneur.com, “Why Modern SEO Requires Almost No Technical Experience,” was widely shared….

Taking ‘Focus on Users’ Advice Can Kill Your SEO Traffic – Entrepreneur

Thursday, May 25, 2017

If you ask Google the best way to do SEO, it will tell you to focus on the user and everything else will follow. Today, SEO is all about creating great, unique content that delights customers. Marketers are excited by this news, because from now on they can say goodbye to all the complicated technical SEO stuff. A piece on Entrepreneur.com, “Why Modern SEO Requires Almost No Technical Experience,” was widely shared….

Taking ‘Focus on Users’ Advice Can Kill Your SEO Traffic – Entrepreneur

Thursday, May 25, 2017

If you ask Google the best way to do SEO, it will tell you to focus on the user and everything else will follow. Today, SEO is all about creating great, unique content that delights customers. Marketers are excited by this news, because from now on they can say goodbye to all the complicated technical SEO stuff. A piece on Entrepreneur.com, “Why Modern SEO Requires Almost No Technical Experience,” was widely shared….

Taking ‘Focus on Users’ Advice Can Kill Your SEO Traffic – Entrepreneur

Thursday, May 25, 2017

If you ask Google the best way to do SEO, it will tell you to focus on the user and everything else will follow. Today, SEO is all about creating great, unique content that delights customers. Marketers are excited by this news, because from now on they can say goodbye to all the complicated technical SEO stuff. A piece on Entrepreneur.com, “Why Modern SEO Requires Almost No Technical Experience,” was widely shared….

How to Boost the Organic Visibility of Category & Tag Pages? #AskanSEO – Search Engine Journal

Wednesday, May 24, 2017

Editor note: “Ask an SEO” is a monthly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post! Our question today comes from Nikos, who asks: Category and tag pages are considered “weak” in SEO since they have very little content. Normally they have image thumbnails with a “Read More” link….

17 Online Marketing Influencers To Keep Your Eyes On In 2017 – Forbes

Tuesday, May 23, 2017

Pexels.com Online marketing influencers. An increasing number of consumers now use social media and Google to conduct preliminary product and price research before making purchasing decisions. Hence, most businesses today use online marketing to build trust with prospects and customers, build their brand reputation and increase revenue. While many marketing campaigns flop daily, some others get great results too. But who are the people behind these successful online marketing campaigns? Here…

Artificial Intelligence Is Changing SEO: Get Ahead Or Fall Behind – Forbes

Tuesday, May 23, 2017

Pixabay AI Is Disrupting SEO The AI revolution is upon us, with no signs of slowing down anytime soon. It seemed like yesterday when things like automated social media posts, blog content, and chatbots were something laughable, not fully able to compete with human intelligence. However, these algorithms have accelerated almost to the point of reaching human logic, making marketers both excited and scared. On one end, the idea of…

The Small Business Owner’s Guide to Choosing the Right Ecommerce Platform – Entrepreneur

Tuesday, May 23, 2017

Wendy and Walter, a recently married couple from Wyoming, are enjoying home roasted coffee on a Saturday morning. Wendy gets a notification on her phone and is overcome with joy. A welder from Wisconsin saw one of her paintings on Instagram and sent her a direct message wanting to know if the painting she posted is for sale. The welder informed Wendy that he is willing to purchase the painting…

2017 SEO Checklist for Product Detail Pages | Practical Ecommerce – Practical Ecommerce

Monday, May 22, 2017

Product detail pages are an online merchant’s most potent persuasion and conversion tools. Making those pages findable and desirable on search engine results pages should therefore be an important strategy. For the most part, it is on a product detail page that a shopper will decide whether to buy a product. So these pages, first and foremost, should provide a good, productive user experience. Know Where SEO Fits Imagine for…

2017 SEO Checklist for Product Detail Pages – Practical Ecommerce

Monday, May 22, 2017

Product detail pages are an online merchant’s most potent persuasion and conversion tools. Making those pages findable and desirable on search engine results pages should therefore be an important strategy. For the most part, it is on a product detail page that a shopper will decide whether to buy a product. So these pages, first and foremost, should provide a good, productive user experience. Know Where SEO Fits Imagine for…

5 Important Tips to Make Your Mobile Design SEO Friendly – Search Engine Journal

Sunday, May 21, 2017

Kristopher Jones ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); } }); }); OK. You have that perfect idea for a service website or blog and want to start development. You know it’s unique and will offer something different — along with copious amounts of value for users. Don’t rush into things; think like an SEO first, with the emphasis on an optimized mobile design. According…

Seo Strategies – What You Need To Know About Long Tail Keywords – ValueWalk

Sunday, May 21, 2017

SEO is not a new buzzword. Seo Strategies have existed and defined industries and businesses for years now. It is not just enough to have a website, but making is searchable and findable is the key to success in the highly competitive online market. That is where search engine optimization plays a significant role. When it comes to SEO, strategies are changing day by day, and it is essential for…

Why Investing in SEO Makes Good Business Sense – Forbes

Friday, May 19, 2017

As Google continues to unhinge marketing models everywhere, companies are increasing spending on digital marketing services. If you are considering investing in search engine optimization (SEO), it may be hard to decide where to spend money, especially when marketing budgets are always tight. Still, SEO firms can potentially bring a lot of value to your business, and many marketers are taking the plunge. According to media analysts at Borrell, SEO…

Walmart’s E-Commerce Surge and Other Takeaways for Brands – AdAge.com

Friday, May 19, 2017

Those boxes are moving fast: Walmart e-commerce sales surged 63%. Credit: Walmart Walmart reported fiscal first-quarter earnings today that showed a huge spike in e-commerce sales as it slightly beat analyst expectations on the bottom line and slightly missed on revenue. Should Amazon be worried? Maybe. Should brand marketers be worried? Definitely. Here are four key takeaways. Walmart’s momentum continued. The giant was well within its own target as U.S….

John Doherty on Qualifying SEO Leads & Setting Expectations [PODCAST] – Search Engine Journal

Friday, May 19, 2017

Loren Baker ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); } }); Podcast: Download Subscribe: iTunes | Android | RSS Lead generation is essential for SEOs and marketers, especially when establishing a consulting business or deciding to take on more work. You’ll want to get as many clients as possible. But sometimes the workload can be too much to handle, or worse, you’ve taken on tasks…

Your Ecommerce Business Might Owe a Ton of Taxes You Don’t Know About – Entrepreneur

Friday, May 19, 2017

Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started » The saying goes that the only two certainties in life are death and taxes. The current manifestation of that axiom is state governments are poised to aggressively pursuing uncollected sales and use taxes from ecommerce sellers. Last month, the National Conference of State Legislatures issued a report which estimated the aggregated missed revenue from sales…

Walmart’s E-Commerce Surge and Other Takeaways for Brands – AdAge.com

Friday, May 19, 2017

Those boxes are moving fast: Walmart e-commerce sales surged 63%. Credit: Walmart Walmart reported fiscal first-quarter earnings today that showed a huge spike in e-commerce sales as it slightly beat analyst expectations on the bottom line and slightly missed on revenue. Should Amazon be worried? Maybe. Should brand marketers be worried? Definitely. Here are four key takeaways. Walmart’s momentum continued. The giant was well within its own target as U.S….