E-Commerce/Online Marketing

Why Investing in SEO Makes Good Business Sense – Forbes

Friday, May 19, 2017

As Google continues to unhinge marketing models everywhere, companies are increasing spending on digital marketing services. If you are considering investing in search engine optimization (SEO), it may be hard to decide where to spend money, especially when marketing budgets are always tight. Still, SEO firms can potentially bring a lot of value to your business, and many marketers are taking the plunge. According to media analysts at Borrell, SEO…

Walmart’s E-Commerce Surge and Other Takeaways for Brands – AdAge.com

Friday, May 19, 2017

Those boxes are moving fast: Walmart e-commerce sales surged 63%. Credit: Walmart Walmart reported fiscal first-quarter earnings today that showed a huge spike in e-commerce sales as it slightly beat analyst expectations on the bottom line and slightly missed on revenue. Should Amazon be worried? Maybe. Should brand marketers be worried? Definitely. Here are four key takeaways. Walmart’s momentum continued. The giant was well within its own target as U.S….

John Doherty on Qualifying SEO Leads & Setting Expectations [PODCAST] – Search Engine Journal

Friday, May 19, 2017

Loren Baker ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); } }); Podcast: Download Subscribe: iTunes | Android | RSS Lead generation is essential for SEOs and marketers, especially when establishing a consulting business or deciding to take on more work. You’ll want to get as many clients as possible. But sometimes the workload can be too much to handle, or worse, you’ve taken on tasks…

Your Ecommerce Business Might Owe a Ton of Taxes You Don’t Know About – Entrepreneur

Friday, May 19, 2017

Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started » The saying goes that the only two certainties in life are death and taxes. The current manifestation of that axiom is state governments are poised to aggressively pursuing uncollected sales and use taxes from ecommerce sellers. Last month, the National Conference of State Legislatures issued a report which estimated the aggregated missed revenue from sales…

Walmart’s E-Commerce Surge and Other Takeaways for Brands – AdAge.com

Friday, May 19, 2017

Those boxes are moving fast: Walmart e-commerce sales surged 63%. Credit: Walmart Walmart reported fiscal first-quarter earnings today that showed a huge spike in e-commerce sales as it slightly beat analyst expectations on the bottom line and slightly missed on revenue. Should Amazon be worried? Maybe. Should brand marketers be worried? Definitely. Here are four key takeaways. Walmart’s momentum continued. The giant was well within its own target as U.S….

Walmart’s E-Commerce Surge and Other Takeaways for Brands – AdAge.com

Thursday, May 18, 2017

Those boxes are moving fast: Walmart e-commerce sales surged 63%. Credit: Walmart Walmart reported fiscal first-quarter earnings today that showed a huge spike in e-commerce sales as it slightly beat analyst expectations on the bottom line and slightly missed on revenue. Should Amazon be worried? Maybe. Should brand marketers be worried? Definitely. Here are four key takeaways. Walmart’s momentum continued. The giant was well within its own target as U.S….

Walmart’s US Online Sales Rise 63% – Fortune

Thursday, May 18, 2017

Walmart’s (wmt) massive e-commerce investments are starting to pay off. The discount chain reported on Thursday that U.S. online sales rose a staggering 63% in the first fiscal quarter of the year, following last year’s overhaul of its online marketplace and a series of acquisitions of e-commerce companies since then, most notably its $3 billion purchase of Jet.com. And more importantly, Walmart said comparable sales rose 1.4% at its U.S….

E-Commerce Initiatives Could Boost Wal-Mart’s Top Line – Forbes

Wednesday, May 17, 2017

Wal-Mart is scheduled to announce its fiscal first quarter results on Thursday, May 18. The company had a fairly solid 2016, as its earning per share estimates came in ahead of market expectations throughout, despite the continuous slowdown in the company’s earnings due to increased e-commerce and marketing initiatives. The most striking development of 2016 was Wal-Mart’s comeback in the e-commerce space. The retailer added millions of items to its…

Bad SEO Information: Too Easy to Find, Impossible to Escape – Search Engine Journal

Wednesday, May 17, 2017

Tony Wright ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); } }); We play in our closed Facebook groups, our message boards, our emails to each other. We laugh at the SEO advice being given by “some idiot” who doesn’t know what he is talking about. From articles that declare SEO is dead to large sites that still use meta keywords, we sit back in our…

Southeast Asia’s set for explosive e-commerce growth – Business Insider

Tuesday, May 16, 2017

BI Intelligence See Also This story was delivered to BI Intelligence “E-Commerce Briefing” subscribers. To learn more and subscribe, please click here. Southeast Asia will be the next major boom market for e-commerce in Asia-Pacific (APAC), Marc Woo, Google’s head of e-commerce, travel, and financial services, told the Bangkok Post recently. APAC accounted for 40% of global e-commerce sales in Q1 2017, but the vast majority of those sales went…

Going ‘Rouge’: How Beauty Brands Are Winning at E-Commerce – NBCNews.com

Tuesday, May 16, 2017

Maybe she’s born with it, maybe it’s Maybelline, or maybe it’s a product she discovered in a sponsored post on Instagram. Cosmetics are taking off online, and it’s a fascinating phenomenon. This is stuff that by its very nature seems necessary to try on (or at least look at) in store, but consumer trends indicate otherwise. A recent study by Fung Global Retail & Tech found that in 2015, the…

Going ‘Rouge’: How Beauty Brands Are Winning at E-Commerce – NBCNews.com

Tuesday, May 16, 2017

Maybe she’s born with it, maybe it’s Maybelline, or maybe it’s a product she discovered in a sponsored post on Instagram. Cosmetics are taking off online, and it’s a fascinating phenomenon. This is stuff that by its very nature seems necessary to try on (or at least look at) in store, but consumer trends indicate otherwise. A recent study by Fung Global Retail & Tech found that in 2015, the…

How travel is driving The Telegraph’s e-commerce business – Digiday

Tuesday, May 16, 2017

There’s more than one way for publishers to build an e-commerce strategy. The Telegraph believes that its habit of creating a substantial amount of travel content and its engaged readership puts it ahead of others. The Telegraph has built out its e-commerce business for the last 18 months as a way of diversifying revenue streams. It predicts e-commerce will overtake advertising as a portion of its total revenue in three to five years. Travel…

Asean the ‘next frontier’ for e-commerce boom | Bangkok Post … – Bangkok Post

Tuesday, May 16, 2017

Employees at the online retailer Lazada fill orders at the company’s warehouse in Jakarta. (Reuters photo) E-commerce in Southeast Asia is ripe for fast-paced growth scenario given the region’s huge population and growing middle class, but countries need to address existing challenges to help the business reach its full potential, says a Google executive. Southeast Asia is a “hotbed”…

What US Cos. Must Know About EU E-Commerce Rules: Part 1 … – Law360 (subscription)

Tuesday, May 16, 2017

By Enzo Marasà, Portolano Cavallo May 15, 2017, 1:22 PM EDT Law360, New York (May 15, 2017, 1:22 PM EDT) — U.S.-based manufacturers of branded goods who wish to distribute them across the EU may face compelling legal challenges in protecting their ability to tightly select and control their distribution networks, particularly with regards to online sales. Likewise, U.S.-based retailers of branded products wishing to set up e-commerce platforms in…

E-Commerce: A Threat to Retail…and Financial Stock Investors … – Barron’s

Tuesday, May 16, 2017

Buy when there’s blood in the streets, so said Baron Rothschild of the Rothschild banking dynasty. But it’s hard to make a case for buying retail stocks when they’re bleeding all over the place — Macy’s (M) stock has nearly halved to $23 since November and J.C. Penney (JCP) shares are down some 5% to $4.34 from above $10 in January. To be sure, neither of those stocks don’t make up a huge…

Going ‘Rouge’: How Beauty Brands Are Winning at E-Commerce – NBCNews.com

Monday, May 15, 2017

Maybe she’s born with it, maybe it’s Maybelline, or maybe it’s a product she discovered in a sponsored post on Instagram. Cosmetics are taking off online, and it’s a fascinating phenomenon. This is stuff that by its very nature seems necessary to try on (or at least look at) in store, but consumer trends indicate otherwise. A recent study by Fung Global Retail & Tech found that in 2015, the…

How travel is driving The Telegraph’s e-commerce business – Digiday

Monday, May 15, 2017

There’s more than one way for publishers to build an e-commerce strategy. The Telegraph believes that its habit of creating a substantial amount of travel content and its engaged readership puts it ahead of others. The Telegraph has built out its e-commerce business for the last 18 months as a way of diversifying revenue streams. It predicts e-commerce will overtake advertising as a portion of its total revenue in three to five years. Travel…

Asean the ‘next frontier’ for e-commerce boom | Bangkok Post … – Bangkok Post

Monday, May 15, 2017

Employees at the online retailer Lazada fill orders at the company’s warehouse in Jakarta. (Reuters photo) E-commerce in Southeast Asia is ripe for fast-paced growth scenario given the region’s huge population and growing middle class, but countries need to address existing challenges to help the business reach its full potential, says a Google executive. Southeast Asia is a “hotbed”…