E-Commerce/Online Marketing

The Walmart e-Commerce Story Has Begun – Yahoo Finance – Yahoo Finance

Wednesday, March 08, 2017

– By Sangara Narayanan Walmart (WMT) was the only big box retailer to come out on top on nearly all counts during the fourth quarter. Costco (COST) saw its comparable-store sales expand only to watch its bottom line shrink. Target ended 2016 on a miserable note and is now expecting low single-digit comps growth in 2017. Kroger‘s (KR) vaunted comps story came to a halt in 2016, and recovery seems…

Industry Veteran and eCommerce Expert Richard Sexton Joins … – Yahoo Finance

Wednesday, March 08, 2017

CHARLOTTE, N.C.–(BUSINESS WIRE)– MicroD LLC, the leader in integrated online product presentation, websites, ecommerce, and EDI solutions for the home furnishings industry, welcomes Richard Sexton to its leadership team as Chief Product Officer. Sexton brings extensive executive leadership and hands-on experience in home furnishings retail, ecommerce and internet marketing to this new role, in which he will be responsible for MicroD’s new products strategic management and digital marketing managed services….

How Important Is SEO to the Success of Your Business? – Tech.Co

Tuesday, March 07, 2017

The importance of SEO has been a point of debate for years. Half the internet believes SEO is dead, while the other half feels it’s necessary. But do we overlook it? There is plenty of information available online to manipulate the rankings in one way or another, but one factor is constant: SEO’s usage is on an ever-increasing rise. The popularity is immense. People use the internet and enter millions of…

How we hijacked Google’s SEO guide search rankings – Search Engine Land

Tuesday, March 07, 2017

I wanted to share some notes on an experiment my agency performed recently, which resulted in Google believing our website was the canonical version of their own search engine optimization starter guide PDF — and ranking us in place of their own content for “search engine optimization” and thousands of other phrases. We perform many tests internally, both for our SEO Spider software and as an agency for clients. This particular…

How we hijacked Google’s SEO guide search rankings – Search Engine Land

Tuesday, March 07, 2017

I wanted to share some notes on an experiment my agency performed recently, which resulted in Google believing our website was the canonical version of their own search engine optimization starter guide PDF — and ranking us in place of their own content for “search engine optimization” and thousands of other phrases. We perform many tests internally, both for our SEO Spider software and as an agency for clients. This particular…

It’s Alibaba versus Amazon in India’s e-commerce market – TechCrunch

Tuesday, March 07, 2017

The battle for supremacy in India’s e-commerce space looks set to become a slug out between two gigantic global players: Amazon and Alibaba. At stake is one of the world’s fastest growing internet markets. India’s online population is tipped to reach 450 million-465 million people by June 2017, according to a new report co-authored by the Internet and Mobile Association of India, widening the audience of potential e-commerce customers. While China and the U.S….

How we hijacked Google’s SEO guide search rankings – Search Engine Land

Tuesday, March 07, 2017

I wanted to share some notes on an experiment my agency performed recently, which resulted in Google believing our website was the canonical version of their own search engine optimization starter guide PDF — and ranking us in place of their own content for “search engine optimization” and thousands of other phrases. We perform many tests internally, both for our SEO Spider software and as an agency for clients. This particular…

It’s Alibaba versus Amazon in India’s e-commerce market – TechCrunch

Monday, March 06, 2017

The battle for supremacy in India’s e-commerce space looks set to become a slug out between two gigantic global players: Amazon and Alibaba. At stake is one of the world’s fastest growing internet markets. India’s online population is tipped to reach 450 million-465 million people by June 2017, according to a new report co-authored by the Internet and Mobile Association of India, widening the audience of potential e-commerce customers. While China and the U.S….

How we hijacked Google’s SEO guide search rankings – Search Engine Land

Monday, March 06, 2017

I wanted to share some notes on an experiment my agency performed recently, which resulted in Google believing our website was the canonical version of their own search engine optimization starter guide PDF — and ranking us in place of their own content for “search engine optimization” and thousands of other phrases. We perform many tests internally, both for our SEO Spider software and as an agency for clients. This particular…

It’s Alibaba versus Amazon in India’s e-commerce market – TechCrunch

Monday, March 06, 2017

The battle for supremacy in India’s e-commerce space looks set to become a slug out between two gigantic global players: Amazon and Alibaba. At stake is one of the world’s fastest growing internet markets. India’s online population is tipped to reach 450 million-465 million people by June 2017, according to a new report co-authored by the Internet and Mobile Association of India, widening the audience of potential e-commerce customers. While China and the U.S….

Alibaba’s Battle With Amazon Over India Continues With Deal for E-Commerce Player Paytm – TheStreet.com

Saturday, March 04, 2017

The war between Amazon.com  (AMZN) and Alibaba Group Holding (BABA) might have just escalated in India. The Chinese e-commerce giant announced Thursday it took a controlling stake in India’s Paytm E-Commerce with a $177 million investment, according to a regulatory filing by the Indian company. Alibaba.com Singapore E-Commerce, one of Alibaba’s 40 significant subsidiaries and consolidated entities, gained another 36.3% stake in Paytm E-Commerce, adding to the 40% stake it already…

Alibaba’s Battle With Amazon Over India Continues With Deal for E-Commerce Player Paytm – TheStreet.com

Saturday, March 04, 2017

The war between Amazon.com  (AMZN) and Alibaba Group Holding (BABA) might have just escalated in India. The Chinese e-commerce giant announced Thursday it took a controlling stake in India’s Paytm E-Commerce with a $177 million investment, according to a regulatory filing by the Indian company. Alibaba.com Singapore E-Commerce, one of Alibaba’s 40 significant subsidiaries and consolidated entities, gained another 36.3% stake in Paytm E-Commerce, adding to the 40% stake it already…

Alibaba’s Battle With Amazon Over India Continues With Deal for E-Commerce Player Paytm – TheStreet.com

Saturday, March 04, 2017

The war between Amazon.com  (AMZN) and Alibaba Group Holding (BABA) might have just escalated in India. The Chinese e-commerce giant announced Thursday it took a controlling stake in India’s Paytm E-Commerce with a $177 million investment, according to a regulatory filing by the Indian company. Alibaba.com Singapore E-Commerce, one of Alibaba’s 40 significant subsidiaries and consolidated entities, gained another 36.3% stake in Paytm E-Commerce, adding to the 40% stake it already…

Alibaba Raises Stake in India’s Crowded E-Commerce Market – Wall Street Journal (subscription)

Friday, March 03, 2017

MUMBAI—Alibaba Group Holding Ltd. is placing a big bet on India’s hotly contested e-commerce market, pouring $177 million more into Paytm as the Chinese tech titan chases growth beyond its shores. Alibaba led a $200 million round of funding in Paytm’s new e-commerce arm, the Indian company said Friday. The investment gives Alibaba a controlling…

SEO How-to, Part 6: Optimizing On-page Elements – Practical Ecommerce

Friday, March 03, 2017

Editor’s note: This post continues our weekly primer in SEO, touching on all of the foundational aspects. In the end, you’ll be able to practice SEO more confidently and converse about its challenges and opportunities. The best keyword research will have zero impact on your site’s search engine rankings unless you actually use the research, to optimize. But where do the keywords go? What are the search engine optimization elements…

Alibaba Raises Stake in India’s Crowded E-Commerce Market – Wall Street Journal (subscription)

Friday, March 03, 2017

MUMBAI—Alibaba Group Holding Ltd. is placing a big bet on India’s hotly contested e-commerce market, pouring $177 million more into Paytm as the Chinese tech titan chases growth beyond its shores. Alibaba led a $200 million round of funding in Paytm’s new e-commerce arm, the Indian company said Friday. The investment gives Alibaba a controlling…

Why Great SEO Rankings Don’t Happen Overnight – Forbes

Thursday, March 02, 2017

One of the biggest mistakes people make with search engine optimization is assuming it will be an overnight transformation for their website. While it’s true that SEO can have a dramatic and long-lasting effect on your site, it’s also true that good SEO takes time, and that people who want to enjoy all the benefits SEO has to offer will do best to be patient and understand all the various…

Why Great SEO Rankings Don’t Happen Overnight – Forbes

Thursday, March 02, 2017

One of the biggest mistakes people make with search engine optimization is assuming it will be an overnight transformation for their website. While it’s true that SEO can have a dramatic and long-lasting effect on your site, it’s also true that good SEO takes time, and that people who want to enjoy all the benefits SEO has to offer will do best to be patient and understand all the various…

11 Ways To Improve SEO In 2017 – Forbes

Thursday, March 02, 2017

The best methods to perform search engine optimization, important for keeping a business easily accessible to the right searches, are constantly changing. This leaves companies trying to discover and adapt to the new rules almost as quickly as the search engines change them. As the new year gets into swing, businesses are taking the opportunity to review what trends or changes they can expect from search engines. Forbes Agency Council…

Why Great SEO Rankings Don’t Happen Overnight – Forbes

Thursday, March 02, 2017

One of the biggest mistakes people make with search engine optimization is assuming it will be an overnight transformation for their website. While it’s true that SEO can have a dramatic and long-lasting effect on your site, it’s also true that good SEO takes time, and that people who want to enjoy all the benefits SEO has to offer will do best to be patient and understand all the various…