E-Commerce/Online Marketing

China’s Tencent looks to replicate mobile gaming success for e-commerce – Reuters

Thursday, May 15, 2014

BEIJING (Reuters) – Tencent Holdings Ltd, China’s biggest listed tech firm, is ratcheting up its profits on smartphones as it transplants its strength in social networking and gaming onto mobile. Now it aims to repeat that for new business ventures. At the moment, Shenzhen-based Tencent makes most of its money from the division which includes its video gaming business and sales of digital goods. But Tencent has already spent more…

Is E-commerce Helping Macy’s ‘Age Gracefully’? – Forbes

Wednesday, May 14, 2014

Severe winter weather forced Macy’s to shut down about 30 of its Macy’s and Bloomingdale’s stores at a point. (AP Photo/Bebeto Matthews, File) As many department stores struggle to recover from the recent winter weather as well as longer term shifts in consumer shopping habit,  Macy’s Macy’s managed to eke out better than anticipated profits last quarter. The company also showed confidence about the future by reiterating prior guidance and…

Alibaba’s Big Rivals May Have a Mobile Edge – MIT Technology Review

Wednesday, May 14, 2014

After Alibaba: The Chinese technology company Tencent, owner of the popular messaging service WeChat, recently bought a 15 percent stake in the ecommerce company JD, an Alibaba competitor. The planned initial public offering of the world’s biggest e-commerce site—China’s Alibaba—will do more than mint a horde of new millionaires. It will draw attention to other Chinese e-commerce sites, many with homegrown technology, that are itching to gain the eye…

China’s Tencent looks to replicate mobile gaming success for e-commerce – Reuters

Wednesday, May 14, 2014

BEIJING (Reuters) – Tencent Holdings Ltd, China’s biggest listed tech firm, is ratcheting up its profits on smartphones as it transplants its strength in social networking and gaming onto mobile. Now it aims to repeat that for new business ventures. At the moment, Shenzhen-based Tencent makes most of its money from the division which includes its video gaming business and sales of digital goods. But Tencent has already spent more…

Is E-commerce Helping Macy’s ‘Age Gracefully’? – Forbes

Wednesday, May 14, 2014

Severe winter weather forced Macy’s to shut down about 30 of its Macy’s and Bloomingdale’s stores at a point. (AP Photo/Bebeto Matthews, File) As many department stores struggle to recover from the recent winter weather as well as longer term shifts in consumer shopping habit,  Macy’s Macy’s managed to eke out better than anticipated profits last quarter. The company also showed confidence about the future by reiterating prior guidance and…

China e-commerce: Q1 grew 28%, Driven By B2C, Mobile – Barron’s (blog)

Wednesday, May 14, 2014

By Shuli Ren According to iResearch, China’s e-commerce sector continued to grow at a brisk pace of 27.6% from a year ago to 456 billion yuan in transaction value. While C2C (consumer-to-consumer) still accounted for most of the e-commerce pie (60% market share), the B2C (business-to-consumer) segment grew faster, at 44.6% year-on-year and hitting 182 billion yuan in the first-quarter. Alibaba Group‘s Tmall, with half of the market share, is…

Alibaba’s Big Rivals May Have a Mobile Edge – MIT Technology Review

Wednesday, May 14, 2014

After Alibaba: The Chinese technology company Tencent, owner of the popular messaging service WeChat, recently bought a 15 percent stake in the ecommerce company JD, an Alibaba competitor. The planned initial public offering of the world’s biggest e-commerce site—China’s Alibaba—will do more than mint a horde of new millionaires. It will draw attention to other Chinese e-commerce sites, many with homegrown technology, that are itching to gain the eye…

Alibaba’s Big Rivals May Have a Mobile Edge – MIT Technology Review

Wednesday, May 14, 2014

After Alibaba: The Chinese technology company Tencent, owner of the popular messaging service WeChat, recently bought a 15 percent stake in the ecommerce company JD, an Alibaba competitor. The planned initial public offering of the world’s biggest e-commerce site—China’s Alibaba—will do more than mint a horde of new millionaires. It will draw attention to other Chinese e-commerce sites, many with homegrown technology, that are itching to gain the eye…

Alibaba’s Big Rivals May Have a Mobile Edge – MIT Technology Review

Wednesday, May 14, 2014

After Alibaba: The Chinese technology company Tencent, owner of the popular messaging service WeChat, recently bought a 15 percent stake in the ecommerce company JD, an Alibaba competitor. The planned initial public offering of the world’s biggest e-commerce site—China’s Alibaba—will do more than mint a horde of new millionaires. It will draw attention to other Chinese e-commerce sites, many with homegrown technology, that are itching to gain the eye…

Alibaba’s Big Rivals May Have a Mobile Edge – MIT Technology Review

Wednesday, May 14, 2014

After Alibaba: The Chinese technology company Tencent, owner of the popular messaging service WeChat, recently bought a 15 percent stake in the ecommerce company JD, an Alibaba competitor. The planned initial public offering of the world’s biggest e-commerce site—China’s Alibaba—will do more than mint a horde of new millionaires. It will draw attention to other Chinese e-commerce sites, many with homegrown technology, that are itching to gain the eye…

5 Ways to Sell SEO to Your CMO – Search Engine Watch

Tuesday, May 13, 2014

To increase the chances of winning budget, you need to sell SEO like a CMO. Here’s how to find the data you need to get buy-in from the decision-makers. If I came to you and asked to borrow $40,000 for a business venture I’m considering, and I said that you needed to trust the idea was going to work based on my knowledge and experience, what would you say?…

Alibaba’s Big Rivals May Have a Mobile Edge – MIT Technology Review

Tuesday, May 13, 2014

After Alibaba: The Chinese technology company Tencent, owner of the popular messaging service WeChat, recently bought a 15 percent stake in the ecommerce company JD, an Alibaba competitor. The planned initial public offering of the world’s biggest e-commerce site—China’s Alibaba—will do more than mint a horde of new millionaires. It will draw attention to other Chinese e-commerce sites, many with homegrown technology, that are itching to gain the eye…

10 SEO Myths Debunked by Bing’s Duane Forrester – Search Engine Watch

Monday, May 12, 2014

Hot on the heels of Google’s Distinguished Engineer Matt Cutts discussing what he feels are the biggest SEO myths, Bing’s senior product manager Duane Forrester has written about what he feels are 10 of the biggest myths in SEO. While some of them are true SEO myths, a few fall under best practices. SEO Myth 1: You Need to Rank #1 Obviously, you ideally want to rank number one,…

How to Audit Your SEO & PPC Agency or Consultant – Search Engine Watch

Sunday, May 11, 2014

If you employ, or are in the process of hiring, an SEO or PPC consultant or agency, these six points will help you assess whether they’re doing their job. Many business owners employ search engine optimization or paid search consultants – which are sometimes the same people. However, many business owners don’t actually take the time and spend the energy to actually audit the activities of their own consultants…

10 Video SEO Tips That Can Truly Impact Your Rankings – Search Engine Watch

Thursday, May 08, 2014

Recently, Purna Virji wrote a refreshing piece on the right way to think about SEO. In short, forget the silver bullets and focus on quality. Extending her approach, let’s focus in on video SEO and talk about how you can truly make an impact on your ranking. Many of the points articulated below have come from speaking with several marketers over the last few weeks who have been working…

The Definitive Guide To SEO In 2014 – Forbes

Tuesday, May 06, 2014

These days, many webmasters are finding it difficult to figure out what’s still important for SEO and what’s no longer relevant. In an effort to clarify important trends in the SEO industry, I published “The Top 7 SEO Trends Dominating 2014.” Now, I’d like to explore the best practices associated with these trends. In this article, I’ll cover: Keyword research On-page SEO Mobile SEO Google Authorship Link building & Content…

5 Simple Ways To Improve Your SEO Today – Huffington Post

Tuesday, May 06, 2014

You don’t have to know everything about SEO to start reaping the benefits of it. There are some small but important search engine optimization changes you can make right away. Here are 5 simple things you can do today to improve your SEO. 1. Sign up with Webmaster Tools On-site optimization (making sure all the technical details of your site are how they should be for both search engines and…

Alibaba’s e-commerce head has a plan to save post offices around the world – Quartz

Tuesday, May 06, 2014

They say that what doesn’t kill you makes you stronger. That certainly appears to be the case for government-run postal services around the world. It’s no secret that the old-school providers of “snail mail” have been under siege in the internet era. The spread of e-mail, online advertising, online bill payment, and other digital communication tools have put a real dent in postal service revenues as people in many parts…

Alibaba’s e-commerce head has a plan to save post offices around the world – Quartz

Monday, May 05, 2014

They say that what doesn’t kill you makes you stronger. That certainly appears to be the case for government-run postal services around the world. It’s no secret that the old-school providers of “snail mail” have been under siege in the internet era. The spread of e-mail, online advertising, online bill payment, and other digital communication tools have put a real dent in postal service revenues as people in many parts…

What Does An SEO Firm Do? – Forbes

Friday, May 02, 2014

“Oh, you run an SEO firm? So…what exactly do you do?” This is one of the most frequently asked questions I receive. I often give the simple and short answer “We help companies get business from search engines,” but this always leads to the follow up question “How do you do that?” I then explain that SEO is primarily three activities; 1) creating content, 2) building high quality links (I…