E-Commerce/Online Marketing

3 Reasons SEO Isn’t Going Away For Startup Tech Companies – Huffington Post

Tuesday, April 01, 2014

New SEO changes from Google are steering companies away from traditional SEO techniques, but SEO itself will never truly fade for startup tech companies. Search engine optimization (SEO) is one of the most popular digital marketing strategies for emerging startups, though ranking tactics have changed on a regular basis for the past 15 years. Google has made algorithmic changes to penalize practitioners of “black hat” techniques, such as link spamming…

3 Reasons SEO Isn’t Going Away For Startup Tech Companies – Huffington Post

Tuesday, April 01, 2014

New SEO changes from Google are steering companies away from traditional SEO techniques, but SEO itself will never truly fade for startup tech companies. Search engine optimization (SEO) is one of the most popular digital marketing strategies for emerging startups, though ranking tactics have changed on a regular basis for the past 15 years. Google has made algorithmic changes to penalize practitioners of “black hat” techniques, such as link spamming…

3 Reasons SEO Isn’t Going Away For Startup Tech Companies – Huffington Post

Tuesday, April 01, 2014

New SEO changes from Google are steering companies away from traditional SEO techniques, but SEO itself will never truly fade for startup tech companies. Search engine optimization (SEO) is one of the most popular digital marketing strategies for emerging startups, though ranking tactics have changed on a regular basis for the past 15 years. Google has made algorithmic changes to penalize practitioners of “black hat” techniques, such as link spamming…

3 Reasons SEO Isn’t Going Away For Startup Tech Companies – Huffington Post

Tuesday, April 01, 2014

New SEO changes from Google are steering companies away from traditional SEO techniques, but SEO itself will never truly fade for startup tech companies. Search engine optimization (SEO) is one of the most popular digital marketing strategies for emerging startups, though ranking tactics have changed on a regular basis for the past 15 years. Google has made algorithmic changes to penalize practitioners of “black hat” techniques, such as link spamming…

India’s small traders endorse e-commerce (but only the kind that helps them) – ZDNet

Tuesday, April 01, 2014

For decades now, India has—or more specifically, Indian traders and small grocery-stores have—been terrified at the spectre of large foreign multinationals as well as e-commerce outfits, swamping the country with cheaper prices and putting them out of business. They form a potent political bloc so it’s not surprising that India, while allowing joint ventures with Indian companies in retail businesses, has prevented foreign companies rom…

5 Tips to Boost Your SEO in a Competitive Online Environment – Huffington Post

Thursday, March 27, 2014

While rankings are an important part of an SEO campaign, there is a lot more to it than that. Here are a few other areas you should be paying attention to: Tip 1 Google provides free tools for website marketers to use to help understand how visitors are finding your site and interacting with it. You should sign up for Google Analytics and Google Webmaster Tools (Bing also offers a…

7 Reasons Why Your Business Should Invest In SEO – Forbes

Wednesday, March 26, 2014

Google Google the term “Is SEO dead?” and what comes back in return is over 44 million references including the aptly titled article of the same name by fellow Forbes contributor Jayson DeMers. In his article DeMers shares a conversation he had with Sam McRoberts, CEO of VUDU Marketing and a widely published expert in the SEO field. When queried if in fact SEO  is dead, McRoberts said “SEO is far…

5 Steps to Execute a Site Redesign Without Compromising SEO – Search Engine Watch

Wednesday, March 26, 2014

You’ve spent years investing in SEO, and now your company dominates the rankings, but your site is outdated, isn’t mobile-friendly, and you know it’s time for a redesign. You’ve heard all the horror stories of how a site redesign can kill rankings, so you’ve held off as long as you can, but now it’s time. Here are five steps to ensure that you are able to successfully execute your…

China’s E-Commerce Giant Alibaba To Offer US-Listed IPO – NPR

Tuesday, March 25, 2014

Copyright © 2014 NPR. For personal, noncommercial use only. See Terms of Use. For other uses, prior permission required. DAVID GREENE, HOST: The Chinese tech company Alibaba let’s you buy and sell online – think Amazon or eBay. Now the Internet commerce giant will have something else in common with those U.S. companies. Alibaba plans to go public in New York later this year. And as NPR’s Steve Henn reports,…

SEO for Startups & New Businesses: An 11 Step Plan – Search Engine Watch

Tuesday, March 25, 2014

You’re starting a new business. You have a great idea or product, some money to invest, eager customers, and great workers. With the business model and process elements covered, now is the time plan out how to succeed in search and discovery digital contexts. Many elements are required to do well nowadays need to be built-in to your site and off-site properties, so here is an outline on how…

China’s E-Commerce Giant Alibaba To Offer US-Listed IPO – NPR

Tuesday, March 25, 2014

Alibaba handles more transactions than Amazon and eBay combined. What does Alibaba do, and why has it chosen to list its shares in New York rather than Hong Kong?

How Alibaba Conquered China’s E-Commerce – Motley Fool

Sunday, March 23, 2014

Alibaba Group, the largest e-commerce player in China, could become the biggest-ever initial public offering in the tech space. The company’s listing on either the New York Stock Exchange or the Nasdaq could come as soon as the end of July, according to Reuters. With more employees than Yahoo! and Facebook combined, Alibaba’s sites are said to account for nearly 60% of the packages delivered in China. The company is…

Negative SEO: Have Mercenaries Been Hired To Torpedo Your Search Rankings? – Forbes

Tuesday, March 18, 2014

Recently, an individual contacted my company, threatening to build thousands of links to my website if we didn’t pay him $250. The questions you may be asking are: Why is that a bad thing? Why wouldn’t you want thousands of “free” links to your site? Aren’t links good for SEO? Schemes like this, unfortunately, are an aspect of an emerging trend we’re seeing when it comes to negative SEO. Campaigns…

Dominate SEO With Long Tail Keywords – Huffington Post

Tuesday, March 18, 2014

If you are a small business owner who blogs and you want more traffic to your site, I am going to teach you a powerful blogging tactic today that will produce immediate results for you in the world of SEO. This isn’t a magic trick, nor will it take you a month to get through the technical jargon of SEO. It’s a simple shift in your thinking, as well as…

As giant US IPO nears, Alibaba’s China e-commerce crown slips – Reuters

Monday, March 17, 2014

SHANGHAI (Reuters) – Alibaba’s dominance of online retail in China faces its biggest-ever challenge as the firm founded by Jack Ma in a one-room apartment 15 years ago lines up a U.S. initial public offering that could value the firm at around $140 billion. In a rare blip, Alibaba Group Holdings lost market share last year while its nearest rivals all grew, according to Euromonitor. The market research firm sees…

As giant US IPO nears, Alibaba’s China e-commerce crown slips – Reuters

Monday, March 17, 2014

SHANGHAI (Reuters) – Alibaba’s dominance of online retail in China faces its biggest-ever challenge as the firm founded by Jack Ma in a one-room apartment 15 years ago lines up a U.S. initial public offering that could value the firm at around $140 billion. In a rare blip, Alibaba Group Holdings lost market share last year while its nearest rivals all grew, according to Euromonitor. The market research firm sees…

Web.com to Host Online Marketing Seminar for San Antonio Area Small … – NASDAQ

Monday, March 17, 2014

Small Business Summit to be Held in Conjunction With the PGA TOUR Valero Texas Open JACKSONVILLE, Fla., March 17, 2014 (GLOBE NEWSWIRE) — Web.com (Nasdaq:WWWW), a leading provider of Internet services and online marketing solutions for small businesses, will host a free Small Business Summit specifically designed to help small business owners learn how to successfully increase visibility and market themselves online. The Small…

SEO Website Audits: Everything You Need to Know – Search Engine Watch

Monday, March 17, 2014

As Google gets more stringent with its penalties for everything from obvious link spam to having too high of a ratio of ads to content, getting a semi-annual or yearly site audit has become a business necessity. If you aren’t, you should be lest you get a surprise message from Google letting you know why your site visits have turned into an upside down hockey stick. But just what…

As giant US IPO nears, Alibaba’s China e-commerce crown slips – Reuters

Monday, March 17, 2014

SHANGHAI (Reuters) – Alibaba’s dominance of online retail in China faces its biggest-ever challenge as the firm founded by Jack Ma in a one-room apartment 15 years ago lines up a U.S. initial public offering that could value the firm at around $140 billion. In a rare blip, Alibaba Group Holdings lost market share last year while its nearest rivals all grew, according to Euromonitor. The market research firm sees…