E-Commerce/Online Marketing

It’s Not an SEO’s Job to Create Content – Search Engine Watch

Monday, October 13, 2014

For some reason, as SEOs we think it is our job to do everything. Content marketing has quickly grown in popularity within the digital marketing industry and of course we SEOs have deemed this our responsibility. However, it’s not an SEO’s job to create content. I want to explain why we SEOs should stop trying to take on content creation so we can get back to focusing on making…

Assocham Against Over-regulating E-commerce After Flipkart Fiasco – The New Indian Express

Sunday, October 12, 2014

NEW DELHI: The Associated Chambers of Commerce and Industry of India (Assocham) Sunday said the Flipkart incident, which led to the company apologising to millions of its customers, should not be used as an excuse by the government to over-regulate e-commerce business. Also Read: Online Shopping Spree Makes Offline Retailers Cry Foul “The Flipkart incident resulting in inconvenience to enthusiastic customers on the Diwali offer should be taken at the most…

Bangladesh’s first e-Commerce directory launched – The Daily Star

Sunday, October 12, 2014

Computer Jagat, a key promoter of e-Commerce in Bangladesh, has launched a directory enlisting e-Commerce business of Bangladesh. The directory also contains two articles- ‘E-commerce in Bangladesh’ and ‘e-Commerce around the World: Some Reflections’. These articles will give the readers an idea about the e-Commerce sector in Bangladesh and how we are doing compared to other countries in the world. The directory also contains information like physical location address, email…

CAIT to meet FMCG compaines on e-commerce firms’ discount doles – Economic Times

Sunday, October 12, 2014

CAIT had earlier called for a probe in the business model and trade practices of e-commerce cos to find out how they are offering huge discounts. NEW DELHI: After raising red flag over Flipkart’s Big Billion Day sale, traders body CAIT today said it will convene a meeting after Diwali with FMCG companies to discuss their concerns and product pricing. “This is a serious issue which is adversely affecting the offline…

Up Close @ SMX: Avoiding SEO Disasters – Search Engine Land

Saturday, October 11, 2014

The following is a recap of Mark Munroe’s presentation in the SMX East 2014 session “Conquering Today’s Technical SEO Challenges.” “Whatever can go wrong, will go wrong.” This is commonly known as Murphy’s Law, and anyone managing SEO for any substantial amount of time knows how true this can be… and how painful. One day, you pull the organic traffic numbers and they’re down. Way down. Your heart sinks. Then you…

SEO 201, Part 5: Evaluating Ecommerce Platforms – Practical Ecommerce

Saturday, October 11, 2014

This is the fifth installment of my “SEO 201″ series, following: “Part 1: Technical Rules”; “Part 2: Crawling and Indexing Barriers”; “Part 3: Enabling Search-engine Spiders”; “Part 4: Architecture Is Key.” All ecommerce platforms claim to be search-engine friendly, to one extent or another. Despite their marketing claims, I’ve never worked with a platform I didn’t need to modify for SEO. This article won’t tell you which ecommerce…

Local SEO: Focus on Traffic, Not Rankings. – Huffington Post

Friday, October 10, 2014

My company speaks to several small business owners that contact us and say things like, “I need to rank higher for my keywords” or they ask, “How fast can you get me to #1 on Google?” They are completely focused on keyword rankings when that is not what is solely responsible for producing revenue for their business. Part of the blame can be placed on their previous SEO agency, as…

Traders plan legal action against ecommerce players for ‘predatory pricing’ – Economic Times

Friday, October 10, 2014

The issue would be considered and that the government was committed to a fair and healthy business environment in the country.  NEW DELHI: Traders will move the Competition Commission of India (CCI) or the Supreme Court by the month-end against the ecommerce players over what they regard as predatory pricing, in case the government doesn’t act on it. The Confederation of All India Traders (CAIT) lobby group met commerce and…

Gwyneth Paltrow’s Goop names new CEO, plans e-commerce push – Reuters

Tuesday, October 07, 2014

(Reuters) – Goop, the lifestyle blog and online shopping site founded by actress Gwyneth Paltrow in 2008, named a new chief executive officer on Monday to spearhead an e-commerce expansion that includes Goop-branded apparel. Lisa Gersh, who was previously CEO and president of Martha Stewart Living Omnimedia and co-founder of Oxygen Media, will expand the site’s tie-ups with fashion designers including Stella McCartney and Diane von Furstenberg next year. “We…

5 Ways Google Is Changing SEO – Entrepreneur

Tuesday, October 07, 2014

Just a few years ago, search-engine optimization was widely considered a specialized knowledge of how to manipulate Google’s search rankings with clever, secret tactics. While that was an accurate assessment then, the SEO industry has matured. It is now a dynamic, multifaceted online-marketing discipline that transcends clever trickery, and has become an essential requirement of expertise for every online marketer. Google has facilitated and accelerated this shift by changing the game…

Become Search Engine Smart By Reading “SEO Like I’m 5″ – Small Business Trends

Sunday, October 05, 2014

An excellent read with strategies to implement immediately. The perfect book for non-technie small business owners or entrepreneurs who want to get SEO smart in a DIY fashion so they can do it themselves. I’ll bet you want more traffic to your website. I know I do. Because more of…

Become Search Engine Smart By Reading “SEO Like I’m 5″ – Small Business Trends

Saturday, October 04, 2014

An excellent read with strategies to implement immediately. The perfect book for non-technie small business owners or entrepreneurs who want to get SEO smart in a DIY fashion so they can do it themselves. I’ll bet you want more traffic to your website. I know I do. Because more of…

How (and Why) to Perform a DIY SEO Site Audit – CIO

Friday, October 03, 2014

Countless websites’ search engine rankings were affected by the many major Google algorithm updates of the past few years. Search engine optimization (SEO) priorities have also shifted in this post Panda-Penguin-Hummingbird-Pigeon world. An SEO site audit is an essential way to take stock of how your website performs, especially in regards to its search engine rankings. “Conducting an SEO audit is key for every business,” says Jeanine Krzyzanowski, director of…

Fast SEO Competitive Analysis – Search Engine Watch

Friday, October 03, 2014

Careful keyword research is a time-consuming, often overlooked, but yet foundational aspect of creating a fantastic SEO strategy. Not until we comprehensively understand what people are using to find our client’s products or services in search engines, can we begin identifying issues and focusing on high-opportunity areas. Your SEO strategy is only as good as the keyword research that went into it. This article will focus on the following…

A Guide To SEO For Entrepreneurs In Locally Serving Industries – Forbes

Tuesday, September 30, 2014

For personal injury lawyers, chiropractors, dentists, and other practitioners in locally-serving businesses, SEO plays a major part in attracting clients and achieving success. Unfortunately, you can mess up in a heartbeat if you aren’t careful. Let’s look at how to appropriately deal with SEO in ways that are pleasing to both search engines and your audience. The Value of SEO for Locally-Serving Industries According to Lawyernomics, the second most popular…

7 Advanced Ways to Improve Your Site’s SEO – Entrepreneur

Tuesday, September 30, 2014

Want to succeed at SEO? Good practices start with avoiding bad habits of the past. Eliminate ineffective practices and replace them with strategic, content-focused tactics. Here are seven great ways to do that: Related: How to Create a Site Structure That Will Enhance SEO 1. Approach keywords strategically Without proper keyword research, any SEO campaign is doomed to failure. Keyword research sets the stage and lays…

7 Advanced Ways to Improve Your Site’s SEO – Entrepreneur

Tuesday, September 30, 2014

Want to succeed at SEO? Good practices start with avoiding bad habits of the past. Eliminate ineffective practices and replace them with strategic, content-focused tactics. Here are seven great ways to do that: Related: How to Create a Site Structure That Will Enhance SEO 1. Approach keywords strategically Without proper keyword research, any SEO campaign is doomed to failure. Keyword research sets the stage and lays…

The Case For Alibaba: China’s E-Commerce Tollbooth – Forbes

Tuesday, September 30, 2014

Jack Ma, founder of Alibaba, celebrating the company’s Sept. 19 IPO. (AP Photo/Mark Lennihan) It’s been 10 days since Alibaba.com Alibaba.com‘s stock made its New York Stock Exchange debut, and though the stock has been stuck in a sideways rut since its opening pop, several analysts have initiated their coverage with glowing reviews. The latest came Monday from Brian Nowak at Susquehanna Financial Group, issuing a buy rating and a…

7 Advanced Ways to Improve Your Site’s SEO – Entrepreneur

Tuesday, September 30, 2014

Want to succeed at SEO? Good practices start with avoiding bad habits of the past. Eliminate ineffective practices and replace them with strategic, content-focused tactics. Here are seven great ways to do that: Related: How to Create a Site Structure That Will Enhance SEO 1. Approach keywords strategically Without proper keyword research, any SEO campaign is doomed to failure. Keyword research sets the stage and lays…

The Case For Alibaba: China’s E-Commerce Tollbooth – Forbes

Tuesday, September 30, 2014

Jack Ma, founder of Alibaba, celebrating the company’s Sept. 19 IPO. (AP Photo/Mark Lennihan) It’s been 10 days since Alibaba.com Alibaba.com‘s stock made its New York Stock Exchange debut, and though the stock has been stuck in a sideways rut since its opening pop, several analysts have initiated their coverage with glowing reviews. The latest came Monday from Brian Nowak at Susquehanna Financial Group, issuing a buy rating and a…