E-Commerce/Online Marketing

How Long Can RetailMeNot’s “SEO Empire” Survive? – Search Engine Land

Wednesday, April 09, 2014

RetailMeNot is having remarkable SEO success. According to an analysis by Priceonomics, RetailMeNot is first for numerous coupon-related and “promo code” searches — an amazing 71 percent of the time. This is what the company said based on an analysis of nearly 300 coupon-related keywords: RetailMeNot ranks first in Google search results for an astounding 187 out of the 263 keywords we track. Dealcatcher.com, the next closest company, only…

How Long Can RetailMeNot’s “SEO Empire” Survive? – Search Engine Land

Tuesday, April 08, 2014

RetailMeNot is having remarkable SEO success. According to an analysis by Priceonomics, RetailMeNot is first for numerous coupon-related and “promo code” searches — an amazing 71 percent of the time. This is what the company said based on an analysis of nearly 300 coupon-related keywords: RetailMeNot ranks first in Google search results for an astounding 187 out of the 263 keywords we track. Dealcatcher.com, the next closest company, only…

How to Use Data to Prove the Value of SEO – Search Engine Journal

Tuesday, April 08, 2014

It’s no secret: SEO is not a flavor of the month. Some people, however, still doubt its effectiveness. The cost of SEO has grown exponentially. The cost of content production along with increasing expectations from the audience and fierce competition require larger budgets each year. Then there’s the ROI of SEO, which can be hard to establish. That’s especially true today, when organic traffic has merged with content marketing and…

Five Ways SEO Still Dictates Content Marketing Success – The Content Standard by Skyword (blog)

Tuesday, April 08, 2014

Though quality content matters more than ever, it shouldn’t come at the expense of SEO content. While quality is increasingly on the radar of search engine algorithms, SEO tactics are still an essential part of content marketing success. Quality and SEO should be equal players in developing content strategy. Content must be meaningful and easily found to address your audience’s content needs and discovery process. If your content lacks proper…

Yes, You Can Kick-Start Your Own SEO Campaign. Here’s How. – Entrepreneur

Tuesday, April 08, 2014

Search engine optimization can be a confusing and frustrating topic for an entrepreneur. He or she probably knows that SEO contributes to online success but may not always understand what it entails or how to best approach it. Consumers turn to search engines when they look for products and services online, so positioning your website so it can land higher in search results can…

How Long Can RetailMeNot’s “SEO Empire” Survive? – Search Engine Land

Tuesday, April 08, 2014

RetailMeNot is having remarkable SEO success. According to an analysis by Priceonomics, RetailMeNot is first for numerous coupon-related and “promo code” searches — an amazing 71 percent of the time. This is what the company said based on an analysis of nearly 300 coupon-related keywords: RetailMeNot ranks first in Google search results for an astounding 187 out of the 263 keywords we track. Dealcatcher.com, the next closest company, only…

Yes, You Can Kick-Start Your Own SEO Campaign. Here’s How. – Entrepreneur

Tuesday, April 08, 2014

Search engine optimization can be a confusing and frustrating topic for an entrepreneur. He or she probably knows that SEO contributes to online success but may not always understand what it entails or how to best approach it. Consumers turn to search engines when they look for products and services online, so positioning your website so it can land higher in search results can…

Yes, You Can Kick-Start Your Own SEO Campaign. Here’s How. – Entrepreneur

Tuesday, April 08, 2014

Search engine optimization can be a confusing and frustrating topic for an entrepreneur. He or she probably knows that SEO contributes to online success but may not always understand what it entails or how to best approach it. Consumers turn to search engines when they look for products and services online, so positioning your website so it can land higher in search results can…

How Long Can RetailMeNot’s “SEO Empire” Survive? – Search Engine Land

Tuesday, April 08, 2014

RetailMeNot is having remarkable SEO success. According to an analysis by Priceonomics, RetailMeNot is first for numerous coupon-related and “promo code” searches — an amazing 71 percent of the time. This is what the company said based on an analysis of nearly 300 coupon-related keywords: RetailMeNot ranks first in Google search results for an astounding 187 out of the 263 keywords we track. Dealcatcher.com, the next closest company, only…

Yes, You Can Kick-Start Your Own SEO Campaign. Here’s How. – Entrepreneur

Tuesday, April 08, 2014

Search engine optimization can be a confusing and frustrating topic for an entrepreneur. He or she probably knows that SEO contributes to online success but may not always understand what it entails or how to best approach it. Consumers turn to search engines when they look for products and services online, so positioning your website so it can land higher in search results can…

How Long Can RetailMeNot’s “SEO Empire” Survive? – Search Engine Land

Tuesday, April 08, 2014

RetailMeNot is having remarkable SEO success. According to an analysis by Priceonomics, RetailMeNot is first for numerous coupon-related and “promo code” searches — an amazing 71 percent of the time. This is what the company said based on an analysis of nearly 300 coupon-related keywords: RetailMeNot ranks first in Google search results for an astounding 187 out of the 263 keywords we track. Dealcatcher.com, the next closest company, only…

Secrets Of Successful Enterprise SEO Part III: Build A Business Case – Search Engine Land

Friday, April 04, 2014

A decade ago, I had an incredible opportunity to work at an amazing organization called The Bradford Exchange. Most people have never heard of it, but it is the world’s leading direct marketer of limited-edition collectibles and jewelry. What made my experience at Bradford so incredible was their meticulous attention to detail and single-minded focus on driving their business by numbers — something that has been ingrained into…

6 Local SEO Strategies For Small Businesses – Forbes

Thursday, April 03, 2014

I recently wrote about 7 Reasons Why Your Business Should Invest in SEO, which generated a fair amount of views and shares. I thought I would do a followup article to address a specific side of Search Engine Optimization; Local Local SEO. Why? I think the better question is, why not? But I digress. As a small business owner and marketer, you need to let Google Google know where you…

Amazon’s Fire TV: It’s about the off-Prime engagement, e-commerce – ZDNet

Wednesday, April 02, 2014

Amazon’s Fire TV effort is notable on many fronts. First, Amazon has lined up a bevy of streaming content partners, plans to launch video games specifically for the platform, and packs decent specs in a $99 package. But there are some oddities, such as no special deal for Amazon Prime customers who are used to streaming-content access. As CNET’s David Carnoy noted on the live…

Four reasons why Indonesia is the world’s most perplexing e-commerce frontier – Quartz

Wednesday, April 02, 2014

Indonesia has been described as the next frontier for online retail. Industry observers say the country’s millions of new internet and smartphone users make it ripe for a “big bang” (paywall) in e-commerce. As a result, e-retail firms from eBay to Rakuten are fighting for a foothold in the market, but there are a few traits that make Indonesia’s e-commerce market both fascinating and extremely difficult. There are millions of internet users but…

Amazon’s Fire TV: It’s about the off-Prime engagement, e-commerce – ZDNet

Wednesday, April 02, 2014

Amazon’s Fire TV effort is notable on many fronts. First, Amazon has lined up a bevy of streaming content partners, plans to launch video games specifically for the platform, and packs decent specs in a $99 package. But there are some oddities, such as no special deal for Amazon Prime customers who are used to streaming-content access. As CNET’s David Carnoy noted on the live…

3 Reasons SEO Isn’t Going Away For Startup Tech Companies – Huffington Post

Wednesday, April 02, 2014

New SEO changes from Google are steering companies away from traditional SEO techniques, but SEO itself will never truly fade for startup tech companies. Search engine optimization (SEO) is one of the most popular digital marketing strategies for emerging startups, though ranking tactics have changed on a regular basis for the past 15 years. Google has made algorithmic changes to penalize practitioners of “black hat” techniques, such as link spamming…

E-Commerce China Dangdang Faces An Uphill Climb In China’s Highly … – Seeking Alpha

Wednesday, April 02, 2014

When E-Commerce China Dangdang (DANG) went public in late 2010, the company was touted as being the Amazon.com, Inc. (AMZN) of China. At this time, Alibaba Group and Jingdong Technology Group Corporation or JD.com, Inc., were not high on the radar screen, and Vipshop Holdings Limited (VIPS) had only been operating for a couple of years. Today, Dangdang now has four years of growth and operations under its belt. However,…

3 Reasons Your Practice Needs an Online Marketing "Recare Plan" – Dental Economics

Wednesday, April 02, 2014

By Diana P. Friedman, MA, MBA As a leader of a successful dental practice, you understand that recare is an essential component to monitoring and maintaining the overall oral health of patients. You are well aware that numerous factors, from personal oral care habits to genetics, impact a patient’s oral health. This makes recare a necessity. You also realize that skipping recare appointments introduces a risk and can be…

3 Reasons SEO Isn’t Going Away For Startup Tech Companies – Huffington Post

Wednesday, April 02, 2014

New SEO changes from Google are steering companies away from traditional SEO techniques, but SEO itself will never truly fade for startup tech companies. Search engine optimization (SEO) is one of the most popular digital marketing strategies for emerging startups, though ranking tactics have changed on a regular basis for the past 15 years. Google has made algorithmic changes to penalize practitioners of “black hat” techniques, such as link spamming…