E-Commerce/Online Marketing

The 7 Top Skills You Need to Be Good at SEO – Entrepreneur

Thursday, September 14, 2017

If you’re interested in transitioning to a career in SEO (search engine optimization), or you’re currently an SEO professional looking to improve your performance, it’s helpful to take an analytical look at the skills most important to become a successful search marketer and find ways to improve them in yourself. Related: SEO Is More Than a Numbers Game. The Real Goal Is Engagement. Obviously, there are many factors that determine the…

Is Keyword Density Still Important In SEO? – Forbes

Thursday, September 14, 2017

Pexels.com Is Keyword Density Still Important In SEO? Before 2011, keyword inclusion in your content and meta tags was a nearly surefire way to ensure that a page of your site ranked for that specific keyword. This is where the concept of “keyword density” came in, with some sources recommending a density of two or three percent on any given page (meaning two or three percent of words or phrases…

Maximizing the potential and value of your SEO team – Search Engine Land

Monday, September 11, 2017

The complexity of working an SEO program has grown exponentially over the years, creating both challenges and opportunities for search marketers. SEO professionals today cannot simply rely on their marketing skills to drive a program. User experience, front-end development and data analysis skills are essential for success today. Honing these skills as part of your professional development can pay dividends, both for yourself and your employer. Managing SEO programs requires…

The Marathon and the Sprint: How SEO and PPC Work Together for Small Businesses – HuffPost

Monday, September 11, 2017

In general terms, pay-per-click, or PPC, is a sprint to get more business quickly. Search engine optimization, or SEO, is a marathon for long-term growth. For either to be effective, you’ll need to spend a little money. But where should you focus your attention? The answer is between you and your marketing team. However, you can better create a strategy once you understand the pros and cons of each:

Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes – Search Engine Land

Saturday, September 09, 2017

Competitive research is an important part of any SEO program — after all, it’s a zero-sum game that we’re playing. However, there is often a tendency for companies to become fixated on what dominant competitors in the marketplace are doing. The assumption is that because they’re getting the most SEO traffic, they must be doing things right. In many industries, it is true that the high SEO traffic sites really…

6 SEO Trends That Will Influence Your Content Marketing – Forbes – Forbes

Friday, September 08, 2017

Shutterstock In the world of marketing, there are plenty of trends for leaders to stay on top of. From PR trends that affect their branding on a larger scale to the content marketing and social media tools that affect their day-to-day communication, leaders have a lot on their plates. I hate to be the guy who adds to your list, but if SEO isn’t also on your radar, you could be missing out on…

6 SEO Trends That Will Influence Your Content Marketing – Forbes

Thursday, September 07, 2017

Shutterstock In the world of marketing, there are plenty of trends for leaders to stay on top of. From PR trends that affect their branding on a larger scale to the content marketing and social media tools that affect their day-to-day communication, leaders have a lot on their plates. I hate to be the guy who adds to your list, but if SEO isn’t also on your radar, you could be missing out on…

Given an assist, sports e-commerce giant Fanatics closes that $1 … – TechCrunch

Thursday, September 07, 2017

Fanatics, the 17-year-old, Jacksonville, Fla.-based sports e-commerce company that helps leagues and teams sell their licensed apparel and fan gear directly to customers, has closed on $1 billion in funding led by SoftBank Group’s Vision Fund. The National Football League and Major League Baseball, both earlier investors, also participated in the round, which values the company at $4.5 billion, reports Reuters. The company had previously raised roughly $600 million from…

Lululemon’s e-commerce sales bounce back – Business Insider

Wednesday, September 06, 2017

BI Intelligence See Also This story was delivered to BI Intelligence “E-Commerce Briefing” subscribers. To learn more and subscribe, please click here. Athletic apparel retailer Lululemon reported a 13% year-over-year (YoY) increase in net revenue to $581.1 million for Q2 2017, as e-commerce revenue jumped 29% YoY to approximately $112 million. While it’s worth noting that 14% of its digital growth stemmed from an online warehouse sale in the quarter, even without…

Lululemon’s e-commerce sales bounce back – Business Insider

Wednesday, September 06, 2017

BI Intelligence See Also This story was delivered to BI Intelligence “E-Commerce Briefing” subscribers. To learn more and subscribe, please click here. Athletic apparel retailer Lululemon reported a 13% year-over-year (YoY) increase in net revenue to $581.1 million for Q2 2017, as e-commerce revenue jumped 29% YoY to approximately $112 million. While it’s worth noting that 14% of its digital growth stemmed from an online warehouse sale in the quarter, even without…

Everything You Need to Know About Hidden Text & SEO – Search Engine Journal

Wednesday, September 06, 2017

Benj Arriola ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); } }); }); Hidden text is one of the oldest tricks in the SEO handbook. If you’re hoping hidden text will somehow boost your SEO efforts, you’ll quickly discover this outdated tactic is ineffective. Back in the day, when search engines were much less sophisticated, you could hide text on webpages in an attempt to gain…

Podcast SEO 101: The Beginner’s Guide – Forbes

Wednesday, September 06, 2017

Pexels.com Podcast SEO 101: The Beginner’s Guide Podcasts are hot right now. Over 112 million Americans have listened to a podcast, which is more than 40 percent of Americans age 12 or older, and 67 million Americans listen to podcasts at least monthly (a number that’s up 14 percent in just one year). Thanks to breakout hits and the convenience of listening on a mobile device, podcasts have seen a…

Podcast SEO 101: The Beginner’s Guide – Forbes

Wednesday, September 06, 2017

Pexels.com Podcast SEO 101: The Beginner’s Guide Podcasts are hot right now. Over 112 million Americans have listened to a podcast, which is more than 40 percent of Americans age 12 or older, and 67 million Americans listen to podcasts at least monthly (a number that’s up 14 percent in just one year). Thanks to breakout hits and the convenience of listening on a mobile device, podcasts have seen a…

Podcast SEO 101: The Beginner’s Guide – Forbes

Wednesday, September 06, 2017

Pexels.com Podcast SEO 101: The Beginner’s Guide Podcasts are hot right now. Over 112 million Americans have listened to a podcast, which is more than 40 percent of Americans age 12 or older, and 67 million Americans listen to podcasts at least monthly (a number that’s up 14 percent in just one year). Thanks to breakout hits and the convenience of listening on a mobile device, podcasts have seen a…

Podcast SEO 101: The Beginner’s Guide – Forbes

Wednesday, September 06, 2017

Pexels.com Podcast SEO 101: The Beginner’s Guide Podcasts are hot right now. Over 112 million Americans have listened to a podcast, which is more than 40 percent of Americans age 12 or older, and 67 million Americans listen to podcasts at least monthly (a number that’s up 14 percent in just one year). Thanks to breakout hits and the convenience of listening on a mobile device, podcasts have seen a…

Learn how to rank higher on Google by mastering SEO – Mashable – Mashable

Tuesday, September 05, 2017

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. In today’s digitally driven world, it’s no longer a surprise to any business that in order to remain viable and competitive, it’s essential to have a strong online presence. When it comes down to search, Google is king: there are more than 2.3 million Google searches per minute — that’s absolutely massive. SEE…

Learn how to rank higher on Google by mastering SEO – Mashable

Monday, September 04, 2017

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. In today’s digitally driven world, it’s no longer a surprise to any business that in order to remain viable and competitive, it’s essential to have a strong online presence. When it comes down to search, Google is king: there are more than 2.3 million Google searches per minute — that’s absolutely massive. SEE…

Figure out the secrets to better SEO with this online course – Mashable

Monday, September 04, 2017

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. In today’s digitally driven world, it’s no longer a surprise to any business that in order to remain viable and competitive, it’s essential to have a strong online presence. When it comes down to search, Google is king: there are more than 2.3 million Google searches per minute — that’s absolutely massive. SEE…

SEO: What to Base Content Decisions On – Practical Ecommerce

Sunday, September 03, 2017

Content is the first thing that comes to mind with search engine optimization. There is a process, however, to creating and optimizing strong content. The process involves four separate tasks: data analysis, programmatic optimization, content creation, and manual optimization. These tasks are often performed by three teams: SEO, marketing, and IT. This article covers the first of those four tasks, the critical data analysis. Data may not be sexy to…

Amazon is the new Walmart — and Whole Foods just inherited all of the e-commerce giant’s baggage – Markets Insider

Sunday, September 03, 2017

Whole Foods stores are now selling Amazon Echo devices — and that’s just the start of the changes.Kate Taylor Amazon is already changing Whole Foods — and it’s a departure from the grocery chain’s hippie roots.  Amazon is increasingly being painted as the “new Walmart,” a villain that is hurting American small business.  Fairly or unfairly, both Amazon and Whole Foods’ reputations are shifting away from their progressive former identities.  Whole Foods got…