E-Commerce/Online Marketing

Is your business committing these SEO mistakes? – YourStory.com

Sunday, December 18, 2016

Search Engine Optimization, commonly referred to as SEO seems to be an integral part of all businesses. Be it a start-up or an established player, SEO is that tool which leverages the website traffic and generates hundreds and thousands of visits every day. To demonstrate a strong SEO presence, most businesses flaunt a string of keywords and provide a list of outbound links. However, in most cases, most businesses commit…

SEO Study: Backlinks Decline as Ranking Factor | Practical … – Practical Ecommerce

Saturday, December 17, 2016

In a practice as complex and seemingly indecipherable as search engine optimization, the clues gleaned from large ranking factor studies can shine some light. To this end, Searchmetrics, a search marketing company, released its annual Google ranking factors study this week. Among the most important findings, Searchmetrics discusses: content relevance and user intent; user signals from Google’s own product set; technical and architectural factors; and backlinks. But hold on, some…

SEO Study: Backlinks Decline as Ranking Factor – Practical Ecommerce

Friday, December 16, 2016

In a practice as complex and seemingly indecipherable as search engine optimization, the clues gleaned from large ranking factor studies can shine some light. To this end, Searchmetrics, a search marketing company, released its annual Google ranking factors study this week. Among the most important findings, Searchmetrics discusses: content relevance and user intent; user signals from Google’s own product set; technical and architectural factors; and backlinks. But hold on, some…

12 Local SEO Tips From SEO Agency Founders – Entrepreneur – Entrepreneur

Friday, December 16, 2016

If you’re not a tech expert, local SEO can be daunting. From the outside, it may seem like a lot of speculation and experimentation without consistent results. And yet, it can have a big impact on your business success. Just consider these statistics: 93 percent of online experiences begin with a search engine 75 percent of users never scroll past the first page of search results Search is the No.1 driver…

12 Local SEO Tips From SEO Agency Founders – Entrepreneur

Friday, December 16, 2016

If you’re not a tech expert, local SEO can be daunting. From the outside, it may seem like a lot of speculation and experimentation without consistent results. And yet, it can have a big impact on your business success. Just consider these statistics: 93 percent of online experiences begin with a search engine 75 percent of users never scroll past the first page of search results Search is the No.1 driver…

The Top 7 Online Marketing Trends That Dominated 2016 – Forbes

Tuesday, December 13, 2016

pexels.com Every year has new and surprising things to offer the marketing world. We’re exposed to new technologies, we become aware of new consumer trends, and we invent new techniques for various processes. I made some predictions at the end of last year about how online marketing was going to develop throughout 2016, and I’m proud to say a number of these projections became realities. Now’s the time for us…

For Success in Ecommerce, Figure Out the ‘What?’ – Practical Ecommerce

Tuesday, December 13, 2016

Last month, in “For Success in Ecommerce, Answer ‘Why?’,” I explored reasons for launching an ecommerce business. Understanding the “Why,” “What,” and “How” is critical to succeeding in any type of business. For ecommerce today, the what — what type of business? — is more critical than ever. Ten years ago, most new ecommerce businesses were pure-play retailers. They saw a market opportunity, sourced appropriate products, and launched an online store. In many…

Maropost Takes on Salesforce, Oracle for Online Marketing Deals – Bloomberg

Tuesday, December 13, 2016

Maropost Inc., a Canadian marketing technology startup, is nipping at the heels of Salesforce.com Inc. and Oracle Corp., going from zero to C$30 million ($23 million) in revenue in just three years. The Toronto-based firm sells software that makes it easier for companies to set up and run online marketing campaigns, competing directly with some of the products built by Salesforce, Oracle, International Business Machines Corp. and Adobe Systems Inc….

SEO gets the company’s website near the top of the results – Reading Eagle

Tuesday, December 13, 2016

Greenlane Search Marketing LLC Location: 2550 Eisenhower Ave., Lower Providence Township, Montgomery County Phone: 610-973-7119 Website: greenlaneseo.com LaunchDM Location: 1103 Rocky Drive, Suite 202, Spring Township Phone: 610-898-1330 Website: launchdm.com Weidenhammer Location: 935 Berkshire Blvd., Wyomissing Phone: 610-378-1149 Website: hammer.net

China’s e-commerce boom shrinks mall shopping traffic – InternetRetailer.com

Tuesday, December 13, 2016

Chinese consumers’ demand for imported goods helps push the online sales surge. (Bloomberg)—While China’s online shopping giant Alibaba Group Holding Ltd. racked up $18 billion of sales over a single day last month, a broader picture of retail conditions isn’t as rosy when it includes bricks-and-mortar shops. Foot traffic to malls and restaurants declined in November amid a surge in online shopping activity, according to data from Baidu Inc.,…

SEO gets the company’s website near the top of the results … – Reading Eagle

Tuesday, December 13, 2016

Greenlane Search Marketing LLC Location: 2550 Eisenhower Ave., Lower Providence Township, Montgomery County Phone: 610-973-7119 Website: greenlaneseo.com LaunchDM Location: 1103 Rocky Drive, Suite 202, Spring Township Phone: 610-898-1330 Website: launchdm.com Weidenhammer Location: 935 Berkshire Blvd., Wyomissing Phone: 610-378-1149 Website: hammer.net

Automation Is Coming for SEO Content Farmers – Motherboard

Monday, December 12, 2016

It’s not only bud tenders and Uber drivers who are in danger of losing their jobs to automation these days. A small company in Ohio called AI Writer has created a neural net that can churn out the search engine optimization (SEO) filler currently being created by content mills in places like India and the Philippines. And they managed to do it straight out of college on a shoestring budget….

5 Content Marketing Ideas for January 2017 – Practical Ecommerce

Sunday, December 11, 2016

From creating a video series or publishing a book to celebrating the Chinese New Year, January 2017 is full of content marketing opportunities for your business. Content marketing is the act of creating content, publishing that content, and promoting it with the goal of attracting, engaging, and keeping customers for your business. Content marketing depends on the concept of reciprocity or a mutual exchange of dependence, action, or influence. When…

Meet the folks who really run e-commerce – Times of India – Times of India

Sunday, December 11, 2016

BENGALURU:Four days after Ankit Maheshwari spent Rs 70,000 on a coffee machine, he got an email from the e-commerce site offering a 25% discount on the same gadget. “I was so angry. I returned the product and bought it again at the discounted price,” says Maheshwari. Apart from getting a good deal, it made him realise that e-commerce companies had poor marketing channels. He started BetaOut, an e-commerce service company…

3 Reasons Why Your Website Needs an SEO Audit – Entrepreneur

Saturday, December 10, 2016

Most of the time when we hear the word “audit,” our minds immediately picture run-ins with the IRS, unsavory tax attorneys and boxes of old business receipts. But, don’t panic! Because not all audits are the same. Related: These 9 SEO Tips Are All You’ll Ever Need to Rank in Google In fact, an SEO audit is a good thing. It’s an absolutely essential process that will empower your business with real,…

3 Reasons Why Your Website Needs an SEO Audit – Entrepreneur

Saturday, December 10, 2016

Most of the time when we hear the word “audit,” our minds immediately picture run-ins with the IRS, unsavory tax attorneys and boxes of old business receipts. But, don’t panic! Because not all audits are the same. Related: These 9 SEO Tips Are All You’ll Ever Need to Rank in Google In fact, an SEO audit is a good thing. It’s an absolutely essential process that will empower your business with real,…

3 Reasons Why Your Website Needs an SEO Audit – Entrepreneur

Saturday, December 10, 2016

Most of the time when we hear the word “audit,” our minds immediately picture run-ins with the IRS, unsavory tax attorneys and boxes of old business receipts. But, don’t panic! Because not all audits are the same. Related: These 9 SEO Tips Are All You’ll Ever Need to Rank in Google In fact, an SEO audit is a good thing. It’s an absolutely essential process that will empower your business with real,…

3 Reasons Why Your Website Needs an SEO Audit – Entrepreneur

Saturday, December 10, 2016

Most of the time when we hear the word “audit,” our minds immediately picture run-ins with the IRS, unsavory tax attorneys and boxes of old business receipts. But, don’t panic! Because not all audits are the same. Related: These 9 SEO Tips Are All You’ll Ever Need to Rank in Google In fact, an SEO audit is a good thing. It’s an absolutely essential process that will empower your business with real,…