E-Commerce/Online Marketing

Successful SEO programs require content that supports the entire … – Search Engine Land

Friday, November 04, 2016

Every SEO has heard these four words: “I need more traffic!” It seems that websites are becoming less focused on top-of-funnel content (general informational and educational materials) and more focused on bottom-of-funnel lead generation offers. In my opinion, this is a short-sighted strategy, and one that will not drive a high volume of qualified traffic. Successful SEO programs require website content designed to reach prospects across the entire buy cycle….

Manager, SEO – Digiday

Friday, November 04, 2016

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Amazon Shakes Things up in World’s Largest E-Commerce Market – TheStreet.com

Tuesday, November 01, 2016

Amazon.com (AMZN)  is still ambitious about expanding its footprint in China, but it remains to be seen if the e-commerce giant can gain significant ground against local behemoths Alibaba  (BABA)  and JD.com (JD) . Amazon announced Friday that it’s introducing a Prime membership in China. The program, which does not include digital content, will offer free domestic shipping without a minimum order, as well as unlimited free cross-border shipping to 82 Chinese cities on orders over $29.50 (200 yuan)….

A Social Media Manager’s View on SEO | SocialTimes – Adweek – SocialTimes

Tuesday, November 01, 2016

If you’re a social media manager, you may see the world of search-engine optimization as arcane Google trickery mixed with quasi-technical babblings. Allow me to show you how to make Google and the various folks who do SEO your buddies. First, Google what you think you should be ranking on. I did a search on “Facebook dollar a day” just now and was happy to see our articles in the first…

For Success in Ecommerce, Answer ‘Why?’ – Practical Ecommerce

Tuesday, November 01, 2016

Since you are reading this on Practical Ecommerce, you presumably run an ecommerce business or are thinking about it. The purpose of this article is to ask you “Why?” That is, why invest the time and energy to sell your products and services online? When people ask us about our occupations, we often answer with what we do. An ecommerce merchant would typically answer with something like “my business sells specialty…

Mimvi SEO Drives Revenue for New York Business Owners and … – PR Newswire (press release)

Tuesday, November 01, 2016

NEW YORK, Oct. 31, 2016 /PRNewswire/ — Mimvi SEO, once again, has displayed its rightful position on top of the SEO world. Over the past year, we have helped many business owners increase sales, revenue and see true ROI through our marketing strategies.  On September 23, 2016, Google announced Penguin 4.0, its latest update which disrupted its recent stability and threw many businesses for a loop. Photo – http://photos.prnewswire.com/prnh/20161031/434237 …

Here’s how Apple’s new MacBook Pro could boost e-commerce – Business Insider

Tuesday, November 01, 2016

BII See Also This story was delivered to BI Intelligence “E-Commerce Briefing” subscribers. To learn more and subscribe, please click here. One small feature of Apple’s new MacBook laptop could be a huge deal for online merchants. The computer includes a Touch Bar, a multitouch screen that replaces the existing function keys and power button at the top of the keyboard. In the far right corner, where the power “button” is located,…

Amazon Shakes Things up in World’s Largest E-Commerce Market – TheStreet.com

Tuesday, November 01, 2016

Amazon.com (AMZN)  is still ambitious about expanding its footprint in China, but it remains to be seen if the e-commerce giant can gain significant ground against local behemoths Alibaba  (BABA)  and JD.com (JD) . Amazon announced Friday that it’s introducing a Prime membership in China. The program, which does not include digital content, will offer free domestic shipping without a minimum order, as well as unlimited free cross-border shipping to 82 Chinese cities on orders over $29.50 (200 yuan)….

A Social Media Manager’s View on SEO – SocialTimes

Tuesday, November 01, 2016

If you’re a social media manager, you may see the world of search-engine optimization as arcane Google trickery mixed with quasi-technical babblings. Allow me to show you how to make Google and the various folks who do SEO your buddies. First, Google what you think you should be ranking on. I did a search on “Facebook dollar a day” just now and was happy to see our articles in the first…

Here’s how Apple’s new MacBook Pro could boost e-commerce – Business Insider

Tuesday, November 01, 2016

BII See Also This story was delivered to BI Intelligence “E-Commerce Briefing” subscribers. To learn more and subscribe, please click here. One small feature of Apple’s new MacBook laptop could be a huge deal for online merchants. The computer includes a Touch Bar, a multitouch screen that replaces the existing function keys and power button at the top of the keyboard. In the far right corner, where the power “button” is located,…

Amazon Shakes Things up in World’s Largest E-Commerce Market – TheStreet.com

Monday, October 31, 2016

Amazon.com (AMZN)  is still ambitious about expanding its footprint in China, but it remains to be seen if the e-commerce giant can gain significant ground against local behemoths Alibaba  (BABA)  and JD.com (JD) . Amazon announced Friday that it’s introducing a Prime membership in China. The program, which does not include digital content, will offer free domestic shipping without a minimum order, as well as unlimited free cross-border shipping to 82 Chinese cities on orders over $29.50 (200 yuan)….

A Social Media Manager’s View on SEO – SocialTimes

Monday, October 31, 2016

If you’re a social media manager, you may see the world of search-engine optimization as arcane Google trickery mixed with quasi-technical babblings. Allow me to show you how to make Google and the various folks who do SEO your buddies. First, Google what you think you should be ranking on. I did a search on “Facebook dollar a day” just now and was happy to see our articles in the first…

Mimvi SEO Drives Revenue for New York Business Owners and Keeps Up with Google Penguin 4.0 – PR Newswire (press release)

Monday, October 31, 2016

NEW YORK, Oct. 31, 2016 /PRNewswire/ — Mimvi SEO, once again, has displayed its rightful position on top of the SEO world. Over the past year, we have helped many business owners increase sales, revenue and see true ROI through our marketing strategies.  On September 23, 2016, Google announced Penguin 4.0, its latest update which disrupted its recent stability and threw many businesses for a loop. Photo – http://photos.prnewswire.com/prnh/20161031/434237 …

Here’s how Apple’s new MacBook Pro could boost e-commerce – Business Insider

Monday, October 31, 2016

BII See Also This story was delivered to BI Intelligence “E-Commerce Briefing” subscribers. To learn more and subscribe, please click here. One small feature of Apple’s new MacBook laptop could be a huge deal for online merchants. The computer includes a Touch Bar, a multitouch screen that replaces the existing function keys and power button at the top of the keyboard. In the far right corner, where the power “button” is located,…

Dylan’s Candy Bar: Customer experience in retail and e-commerce – ZDNet

Monday, October 31, 2016

The retail industry is undergoing intense change, driven by e-commerce and shifting consumer expectations. Certainly, selling candy in stores and online appears like a commodity business, but retailer Dylan’s Candy Bar has found a way to differentiate its business with a unique customer experience. Founded by Dylan Lauren, daughter of the famous fashion designer, Ralph Lauren, Dylan’s Candy Bar has distinguished itself by offering a “retailtainment” experience. “For us, it’s…

A Social Media Manager’s View on SEO – SocialTimes

Monday, October 31, 2016

If you’re a social media manager, you may see the world of search-engine optimization as arcane Google trickery mixed with quasi-technical babblings. Allow me to show you how to make Google and the various folks who do SEO your buddies. First, Google what you think you should be ranking on. I did a search on “Facebook dollar a day” just now and was happy to see our articles in the first…

Here’s how Apple’s new MacBook Pro could boost e-commerce – Business Insider

Monday, October 31, 2016

BII See Also This story was delivered to BI Intelligence “E-Commerce Briefing” subscribers. To learn more and subscribe, please click here. One small feature of Apple’s new MacBook laptop could be a huge deal for online merchants. The computer includes a Touch Bar, a multitouch screen that replaces the existing function keys and power button at the top of the keyboard. In the far right corner, where the power “button” is located,…

Dylan’s Candy Bar: Customer experience in retail and e-commerce – ZDNet

Monday, October 31, 2016

The retail industry is undergoing intense change, driven by e-commerce and shifting consumer expectations. Certainly, selling candy in stores and online appears like a commodity business, but retailer Dylan’s Candy Bar has found a way to differentiate its business with a unique customer experience. Founded by Dylan Lauren, daughter of the famous fashion designer, Ralph Lauren, Dylan’s Candy Bar has distinguished itself by offering a “retailtainment” experience. “For us, it’s…

Dylan’s Candy Bar: Customer experience in retail and e-commerce – ZDNet

Monday, October 31, 2016

The retail industry is undergoing intense change, driven by e-commerce and shifting consumer expectations. Certainly, selling candy in stores and online appears like a commodity business, but retailer Dylan’s Candy Bar has found a way to differentiate its business with a unique customer experience. Founded by Dylan Lauren, daughter of the famous fashion designer, Ralph Lauren, Dylan’s Candy Bar has distinguished itself by offering a “retailtainment” experience. “For us, it’s…