E-Commerce/Online Marketing

Why You ‘Get What You Pay For’ in SEO – Entrepreneur

Saturday, February 25, 2017

“You get what you pay for” is an adage most of us are familiar with, though its practical usage varies. For most consumer products, there is some degree of correlation between price and quality, but of course exceptions exist to every rule: There are cheap products that work perfectly well, and expensive products that are overpriced garbage. Related: 10 Questions to Ask When Hiring an SEO Firm With search engine…

E-commerce service firm ready for next step – Indianapolis Business Journal

Saturday, February 25, 2017

Viral Launch is going viral, at least as measured by its fast-growing client roster. The Indianapolis firm sells software and services that help e-commerce outfits boost sales on online marketplaces, principally Amazon.com. It has racked up 2,500 customers in just over two years in business and is starting to get attention from tech observers in its own back yard, too. The company, launched in October 2014, has reached milestones that…

Why You ‘Get What You Pay For’ in SEO – Entrepreneur

Saturday, February 25, 2017

“You get what you pay for” is an adage most of us are familiar with, though its practical usage varies. For most consumer products, there is some degree of correlation between price and quality, but of course exceptions exist to every rule: There are cheap products that work perfectly well, and expensive products that are overpriced garbage. Related: 10 Questions to Ask When Hiring an SEO Firm With search engine…

Why You ‘Get What You Pay For’ in SEO – Entrepreneur

Saturday, February 25, 2017

“You get what you pay for” is an adage most of us are familiar with, though its practical usage varies. For most consumer products, there is some degree of correlation between price and quality, but of course exceptions exist to every rule: There are cheap products that work perfectly well, and expensive products that are overpriced garbage. Related: 10 Questions to Ask When Hiring an SEO Firm With search engine…

Why You ‘Get What You Pay For’ in SEO – Entrepreneur

Saturday, February 25, 2017

“You get what you pay for” is an adage most of us are familiar with, though its practical usage varies. For most consumer products, there is some degree of correlation between price and quality, but of course exceptions exist to every rule: There are cheap products that work perfectly well, and expensive products that are overpriced garbage. Related: 10 Questions to Ask When Hiring an SEO Firm With search engine…

6 Local SEO Tips and Tricks – Business.com

Saturday, February 25, 2017

1. Claim Your Google My Business Listing Google My Business is a simple feature, but it’s very effective. When somebody Googles your company, the first thing they’ll see on the top right-hand side of the search page is a feature sheet about your business, including the name, address, business hours, reviews and your proximity to their current location. To get started: Google your own business Claim it…

9 Surefire Ways to Get Fired in SEO – Search Engine Journal – Search Engine Journal

Saturday, February 25, 2017

‘); $(‘#sponsored-category-header .sponsored-category-logo’).append(‘ ‘); $(‘#sponsored-category-header’).append(”); $(‘#sponsored-category-header .sponsored-category-details’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#sponsored-category-header .sponsored-category-details’).append(cat_head_params.sponsor_text); } }); Being in SEO can either be a very short-term working relationship or a long-term working relationship. It all depends on how you handle it. Whether you are an in-house SEO extraordinaire, a freelancer, or an agency owner, there are many pitfalls that can expedite your termination. I own an agency that has been fired but also has many…

SEO How-to, Part 5: Keyword Research in Action – Practical Ecommerce

Saturday, February 25, 2017

Editor’s note: This post continues our weekly primer in SEO, touching on all of the foundational aspects. In the end, you’ll be able to practice SEO more confidently and converse about its challenges and opportunities. Keyword research is the data that informs content strategy and optimization in search engine optimization. In this post, I’ll address how to collect and analyze keyword data. For the conceptual information needed to understand what…

Why You ‘Get What You Pay For’ in SEO – Entrepreneur

Friday, February 24, 2017

“You get what you pay for” is an adage most of us are familiar with, though its practical usage varies. For most consumer products, there is some degree of correlation between price and quality, but of course exceptions exist to every rule: There are cheap products that work perfectly well, and expensive products that are overpriced garbage. Related: 10 Questions to Ask When Hiring an SEO Firm With search engine…

Why You ‘Get What You Pay For’ in SEO – Entrepreneur

Friday, February 24, 2017

“You get what you pay for” is an adage most of us are familiar with, though its practical usage varies. For most consumer products, there is some degree of correlation between price and quality, but of course exceptions exist to every rule: There are cheap products that work perfectly well, and expensive products that are overpriced garbage. Related: 10 Questions to Ask When Hiring an SEO Firm With search engine…

9 Surefire Ways to Get Fired in SEO – Search Engine Journal

Friday, February 24, 2017

‘); $(‘#sponsored-category-header .sponsored-category-logo’).append(‘ ‘); $(‘#sponsored-category-header’).append(”); $(‘#sponsored-category-header .sponsored-category-details’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#sponsored-category-header .sponsored-category-details’).append(cat_head_params.sponsor_text); } }); Being in SEO can either be a very short-term working relationship or a long-term working relationship. It all depends on how you handle it. Whether you are an in-house SEO extraordinaire, a freelancer, or an agency owner, there are many pitfalls that can expedite your termination. I own an agency that has been fired but also has many…

Why You ‘Get What You Pay For’ in SEO – Entrepreneur

Friday, February 24, 2017

“You get what you pay for” is an adage most of us are familiar with, though its practical usage varies. For most consumer products, there is some degree of correlation between price and quality, but of course exceptions exist to every rule: There are cheap products that work perfectly well, and expensive products that are overpriced garbage. Related: 10 Questions to Ask When Hiring an SEO Firm With search engine…

Why You ‘Get What You Pay For’ in SEO – Entrepreneur

Friday, February 24, 2017

“You get what you pay for” is an adage most of us are familiar with, though its practical usage varies. For most consumer products, there is some degree of correlation between price and quality, but of course exceptions exist to every rule: There are cheap products that work perfectly well, and expensive products that are overpriced garbage. Related: 10 Questions to Ask When Hiring an SEO Firm With search engine…

5 Ways Building Relationships With Influencers Can Benefit Your SEO Campaign – Forbes

Friday, February 24, 2017

pexels.com By now, the phrase “influencer marketing” is pretty familiar to most marketers. The basic concept is easy to grasp—you’ll be using the existing popularity and authority of social “influencers” to build a reputation and visibility for your own brand. But influencer marketing isn’t a “hack” or a get-rich-quick scheme; like any other marketing strategy, it demands a nuanced approach to be successful, and is packed with far more variables…

Runner Gets Caught Cutting Half-Marathon Course, Covering Tracks By Bike – Deadspin

Wednesday, February 22, 2017

Photo: Eugene Yoshiko/AP Images Runner—and food and lifestyle blogger Jane Seo—had her second-place finish in the Fort Lauderdale A1A Half Marathon disqualified on Sunday night. Two days after the race, a part-time marathon watchdog blogger revealed that Seo had cheated and cut 1.5 miles off her course while securing her 1:21:46 finish. Not only did she cut the course, she covered her tracks on a bike later that afternoon to…

3 SEO Trends That Matter In 2017 – Forbes

Wednesday, February 22, 2017

Shutterstock From mastering the basics of local SEO optimization to keeping tabs on Google’s ongoing algorithm changes, staying on top of SEO trends is enough to give any brand whiplash. Trust me. I’ve seen it. And it ain’t pretty. Sure, your company has covered the basics: you’ve claimed your Google listing for local search optimization, you’ve researched geo-specific keywords and you’ve optimized inbound anchor link text. Don’t rest on your laurels just…

How to Get Your SEO and Content Teams to ‘Play Nice’ Together – Entrepreneur

Wednesday, February 22, 2017

The growth of content marketing has created a permanent shift in the way marketers view SEO. Rather than taking a purely technical approach to link-building, many SEO agencies are now expanding their services to include content production and promotion as a way of supplementing other ongoing optimization efforts. Related: The 7 Worst Reasons for a Content Marketing Campaign Content certainly hasn’t replaced SEO, especially since there are several technical SEO elements…

How to Get Your SEO and Content Teams to ‘Play Nice’ Together – Entrepreneur

Wednesday, February 22, 2017

The growth of content marketing has created a permanent shift in the way marketers view SEO. Rather than taking a purely technical approach to link-building, many SEO agencies are now expanding their services to include content production and promotion as a way of supplementing other ongoing optimization efforts. Related: The 7 Worst Reasons for a Content Marketing Campaign Content certainly hasn’t replaced SEO, especially since there are several technical SEO elements…

Macy’s, Walmart deliver mixed results amid Amazon ecommerce battle – ZDNet

Wednesday, February 22, 2017

Department store chain Macy’s capped off its fiscal 2016 with mixed results and forecasts another year of declining sales as it struggles to compete with online competitors. Meantime, discount retail giant Walmart reported rising comparable sales bolstered by 29-percent growth in its ecommerce business. The Internet of Things 10 types of enterprise deployments As businesses continue to experiment with the Internet of Things, interesting use cases are emerging. Here are…

How to Get Your SEO and Content Teams to ‘Play Nice’ Together – Entrepreneur

Wednesday, February 22, 2017

The growth of content marketing has created a permanent shift in the way marketers view SEO. Rather than taking a purely technical approach to link-building, many SEO agencies are now expanding their services to include content production and promotion as a way of supplementing other ongoing optimization efforts. Related: The 7 Worst Reasons for a Content Marketing Campaign Content certainly hasn’t replaced SEO, especially since there are several technical SEO elements…