E-Commerce/Online Marketing

New, unconfirmed Google ranking update ‘Fred’ shakes the SEO world – Search Engine Land

Friday, March 10, 2017

Since yesterday morning, the SEO industry has been watching an unconfirmed Google ranking update that seems to target more of the link quality aspects of the overall algorithm. Many are calling this the Fred Update, a name we’re also adopting. That came from Google’s Gary Illyes, who has jokingly suggested that all updates be named “Fred.” It’s sticking with this one. We’ve seen more chatter and reports of changes from within…

Seeking E-Commerce Shoots Among Retail’s Brick-And-Mortar Decline – Investor’s Business Daily

Friday, March 10, 2017

Storefront retail has become a dreary landscape, and even more littered with dismal news after a trying holiday season. Holiday-quarter reports showed weak foot traffic and soft, if not declining, same-store sales. Consumers aren’t buying less, but it has become the conventional wisdom that Amazon.com (AMZN) is murdering all but the best malls, and that young people prefer experiences to tangible products (not great for stores that sell, you know, stuff). Among…

SEO Asks Google How They Can Find The Googler Who Banned … – Search Engine Roundtable

Friday, March 10, 2017

In a Google webmaster hangout, John Mueller this morning read a question submitted by an SEO that shocked everyone. At the 45:50 mark into the video the question that was read was “how can I find the guy that banned my web site?” Yea, John is going to look it up and give you the Googler’s home address so you can go ask him why he banned your web site….

New, unconfirmed Google ranking update ‘Fred’ shakes the SEO world – Search Engine Land

Friday, March 10, 2017

Since yesterday morning, the SEO industry has been watching an unconfirmed Google ranking update that seems to target more of the link quality aspects of the overall algorithm. Many are calling this the Fred Update, a name we’re also adopting. That came from Google’s Gary Illyes, who has jokingly suggested that all updates be named “Fred.” It’s sticking with this one. We’ve seen more chatter and reports of changes from within…

New, unconfirmed Google ranking update ‘Fred’ shakes the SEO world – Search Engine Land

Friday, March 10, 2017

Since yesterday morning, the SEO industry has been watching an unconfirmed Google ranking update that seems to target more of the link quality aspects of the overall algorithm. Many are calling this the Fred Update, a name we’re also adopting. That came from Google’s Gary Illyes, who has jokingly suggested that all updates be named “Fred.” It’s sticking with this one. We’ve seen more chatter and reports of changes from within…

Victor Grigoraci: Clean up the ‘dog’s mess’ with e-commerce (Gazette) – Charleston Gazette-Mail (subscription)

Friday, March 10, 2017

During his Feb. 8 State of the State address, Gov. Jim Justice said he inherited a “dog’s mess!” This is true. So how does he propose to clean it up? One part of his balanced budget is $26.6 million in program cuts. I want to simply suggest a reasonable revenue source for these programs – collecting sales and…

Mobile page speed is important, but not (yet) for SEO – Search Engine Land

Thursday, March 09, 2017

There are plenty of good reasons to make your mobile site fast, and Google just reminded us of them with their new industry benchmarks for mobile page speed. Among them: Improving conversion rate and increasing profit, as 40 percent of consumers will leave a page that takes longer than three seconds to load. Source: Google/SOASTA Research, 2017 Customer retention, as 79 percent of shoppers who are dissatisfied with site performance…

New, unconfirmed Google ranking update ‘Fred’ shakes the SEO world – Search Engine Land

Thursday, March 09, 2017

Since yesterday morning, the SEO industry has been watching an unconfirmed Google ranking update that seems to target more of the link quality aspects of the overall algorithm. Many are calling this the Fred Update, a name we’re also adopting. That came from Google’s Gary Illyes, who has jokingly suggested that all updates be named “Fred.” It’s sticking with this one. We’ve seen more chatter and reports of changes from within…

Here’s What 2016 Taught Us About Content Marketing and SEO – Entrepreneur

Thursday, March 09, 2017

Good, bad or indifferent – 2016 is over. And while 2017 is well underway, I recommend content marketers take one good look back before they go. The past is the past, after all. And there’s plenty of lessons from 2016 that we can apply going forward. 1. We’re getting better at this. Good news first: The big story of content marketing in 2016 is that content marketers were considerably more…

Ecommerce for the 2020 Generation – Multichannel Merchant

Wednesday, March 08, 2017

Latest Research Strategies for Fulfillment Success in Omnichannel Ecommerce Returns Help Shape the Customer Experience 7 Ways to Control Parcel Shipping Costs

The Walmart e-Commerce Story Has Begun – Yahoo Finance – Yahoo Finance

Wednesday, March 08, 2017

– By Sangara Narayanan Walmart (WMT) was the only big box retailer to come out on top on nearly all counts during the fourth quarter. Costco (COST) saw its comparable-store sales expand only to watch its bottom line shrink. Target ended 2016 on a miserable note and is now expecting low single-digit comps growth in 2017. Kroger‘s (KR) vaunted comps story came to a halt in 2016, and recovery seems…

Industry Veteran and eCommerce Expert Richard Sexton Joins … – Yahoo Finance

Wednesday, March 08, 2017

CHARLOTTE, N.C.–(BUSINESS WIRE)– MicroD LLC, the leader in integrated online product presentation, websites, ecommerce, and EDI solutions for the home furnishings industry, welcomes Richard Sexton to its leadership team as Chief Product Officer. Sexton brings extensive executive leadership and hands-on experience in home furnishings retail, ecommerce and internet marketing to this new role, in which he will be responsible for MicroD’s new products strategic management and digital marketing managed services….

How Important Is SEO to the Success of Your Business? – Tech.Co

Tuesday, March 07, 2017

The importance of SEO has been a point of debate for years. Half the internet believes SEO is dead, while the other half feels it’s necessary. But do we overlook it? There is plenty of information available online to manipulate the rankings in one way or another, but one factor is constant: SEO’s usage is on an ever-increasing rise. The popularity is immense. People use the internet and enter millions of…

How we hijacked Google’s SEO guide search rankings – Search Engine Land

Tuesday, March 07, 2017

I wanted to share some notes on an experiment my agency performed recently, which resulted in Google believing our website was the canonical version of their own search engine optimization starter guide PDF — and ranking us in place of their own content for “search engine optimization” and thousands of other phrases. We perform many tests internally, both for our SEO Spider software and as an agency for clients. This particular…

How we hijacked Google’s SEO guide search rankings – Search Engine Land

Tuesday, March 07, 2017

I wanted to share some notes on an experiment my agency performed recently, which resulted in Google believing our website was the canonical version of their own search engine optimization starter guide PDF — and ranking us in place of their own content for “search engine optimization” and thousands of other phrases. We perform many tests internally, both for our SEO Spider software and as an agency for clients. This particular…

It’s Alibaba versus Amazon in India’s e-commerce market – TechCrunch

Tuesday, March 07, 2017

The battle for supremacy in India’s e-commerce space looks set to become a slug out between two gigantic global players: Amazon and Alibaba. At stake is one of the world’s fastest growing internet markets. India’s online population is tipped to reach 450 million-465 million people by June 2017, according to a new report co-authored by the Internet and Mobile Association of India, widening the audience of potential e-commerce customers. While China and the U.S….

How we hijacked Google’s SEO guide search rankings – Search Engine Land

Tuesday, March 07, 2017

I wanted to share some notes on an experiment my agency performed recently, which resulted in Google believing our website was the canonical version of their own search engine optimization starter guide PDF — and ranking us in place of their own content for “search engine optimization” and thousands of other phrases. We perform many tests internally, both for our SEO Spider software and as an agency for clients. This particular…

It’s Alibaba versus Amazon in India’s e-commerce market – TechCrunch

Monday, March 06, 2017

The battle for supremacy in India’s e-commerce space looks set to become a slug out between two gigantic global players: Amazon and Alibaba. At stake is one of the world’s fastest growing internet markets. India’s online population is tipped to reach 450 million-465 million people by June 2017, according to a new report co-authored by the Internet and Mobile Association of India, widening the audience of potential e-commerce customers. While China and the U.S….

How we hijacked Google’s SEO guide search rankings – Search Engine Land

Monday, March 06, 2017

I wanted to share some notes on an experiment my agency performed recently, which resulted in Google believing our website was the canonical version of their own search engine optimization starter guide PDF — and ranking us in place of their own content for “search engine optimization” and thousands of other phrases. We perform many tests internally, both for our SEO Spider software and as an agency for clients. This particular…