E-Commerce/Online Marketing

Watch: How to Get the Most Out of SEO With the Least Amount of Effort – Entrepreneur

Monday, August 07, 2017

Find out how to optimize your website to give your customers experiences that will have the biggest ROI for your business. Register Now » Editor’s Note: In “Tough Love Tuesday,” our first-ever summer success series, we’re connecting side-hustling entrepreneurs with support, resources and advice from amazing experts. Sign up for our email newsletter to be notified about our Tuesday Facebook Lives and check back to our side hustle topic page…

A Beginner’s Guide to SEO in a Machine Learning World – Search Engine Journal

Monday, August 07, 2017

Dave Davies ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); } }); }); When thinking about the rise of machine learning as it relates to SEO, we can be faced with a frightening scenario depending on the type of SEO you are. SEOs, like myself, who are logic-based and have historically worked relying on an understanding of the signals at play and how they fluctuate may…

How to win the SEO game when you don’t have time to play it – TNW

Monday, August 07, 2017

SEO — or search engine optimization — is, like many things, too often taken for granted. The subtle nuances of SEO are often ignored with businesses all over the world incorrectly choosing to ignore SEO opportunities on a regular basis. All too often, you see companies do a number of offline activities — such as hosting a networking event, holding a creative morning, or organizing something for charity — that…

How to win the SEO game when you don’t have time to play it – TNW

Sunday, August 06, 2017

SEO — or search engine optimization — is, like many things, too often taken for granted. The subtle nuances of SEO are often ignored with businesses all over the world incorrectly choosing to ignore SEO opportunities on a regular basis. All too often, you see companies do a number of offline activities — such as hosting a networking event, holding a creative morning, or organizing something for charity — that…

How to win the SEO game when you don’t have time to play it – TNW

Sunday, August 06, 2017

SEO — or search engine optimization — is, like many things, too often taken for granted. The subtle nuances of SEO are often ignored with businesses all over the world incorrectly choosing to ignore SEO opportunities on a regular basis. All too often, you see companies do a number of offline activities — such as hosting a networking event, holding a creative morning, or organizing something for charity — that…

How Long Will Links Be The Gold Standard For SEO? – Forbes

Thursday, August 03, 2017

Pexels.com How Long Will Links Be the Gold Standard for SEO? After search engines became a thing, there came search engine optimization (SEO), and for the entirety of its history, the “gold standard”—the most reliable strategy—for SEO success has been link building. Link building has changed significantly since its original inception as an SEO tactic, but the fundamental need for links still remains; any SEO strategy without some way to,…

The world’s top mobile money operator will launch an e-commerce store next year – Quartz

Thursday, August 03, 2017

Kenyan mobile provider Safaricom will launch an e-commerce portal early next year, as it looks to build on its market advantage with the world’s leading mobile money platform, M-Pesa. The portal, dubbed Masoko, will offer a selection of products ranging from electronics, makeup, and food and provide a space for merchants to trade goods on social media sites like Facebook and Instagram, according to Safaricom executives who spoke to Bloomberg,…

Ecommerce isn’t all gloom for real estate investors – Financial Times

Thursday, August 03, 2017

Ecommerce isn’t all gloom for real estate investors

Kenya’s Safaricom and M-Pesa get into e-commerce with Masoko to … – Quartz

Thursday, August 03, 2017

Kenyan mobile provider Safaricom will launch an e-commerce portal early next year, as it looks to build on its market advantage with the world’s leading mobile money platform, M-Pesa. The portal, dubbed Masoko, will offer a selection of products ranging from electronics, makeup, and food and provide a space for merchants to trade goods on social media sites like Facebook and Instagram, according to Safaricom executives who spoke to Bloomberg,…

Ecommerce isn’t all gloom for real estate investors – Financial Times

Thursday, August 03, 2017

Ecommerce isn’t all gloom for real estate investors

5 SEO Fundamentals That Never Change With Algorithm Updates – Forbes

Thursday, August 03, 2017

Pexels.com 5 SEO Fundamentals That Never Change With Algorithm Updates How often do you hear search optimizers talk about how often Google updates its algorithm? How many articles have you read that freak out about the latest changes made by Google, and how you have to change your strategy if you want to survive? I frequently make claims that Google and the SEO world as a whole are changing, and…

India’s Ecommerce Sector Just Lost its Third-Place Contender – eMarketer

Wednesday, August 02, 2017

India-based ecommerce firm Snapdeal finally put an end to ongoing talks for its sale to homegrown rival Flipkart earlier this week, ending months of rumors about the possible purchase. The conclusion of negotiations came a little over a week after Flipkart increased its bid for Snapdeal to between $900 million and $950 million, according to Reuters. In a statement to employees released earlier this week, Snapdeal said it would restructure…

Eight Things To Consider Before Investing In SEO – Forbes – Forbes

Tuesday, August 01, 2017

Shutterstock SEO can be confusing. Build backlinks here, insert title tags there, make sure to optimize your page speed scores – where do you begin? Over the years, I’ve gotten our website to rank on the first page worldwide for the keyword “digital marketing company,” a term that brings in the majority of our new business leads and fuels our company growth. Search engine optimization is certainly a high-value marketing…

How SEO & Content Deliver Value at Each Stage of the Buyer’s Journey – Search Engine Journal

Tuesday, August 01, 2017

Lindsay Boyajian ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); } }); }); Search marketing — and the entire digital landscape — has evolved tremendously over the past 20 years. As a result, the core strategy of modern marketing teams has shifted away from old, intrusive tactics and towards value-based marketing. Marketers have come to realize that pushing their sales messaging on customers isn’t as effective…

Eight Things To Consider Before Investing In SEO – Forbes

Tuesday, August 01, 2017

Post written by Brett Farmiloe

How SEO & Content Deliver Value at Each Stage of the Buyer’s Journey – Search Engine Journal

Tuesday, August 01, 2017

Lindsay Boyajian ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); } }); }); Search marketing — and the entire digital landscape — has evolved tremendously over the past 20 years. As a result, the core strategy of modern marketing teams has shifted away from old, intrusive tactics and towards value-based marketing. Marketers have come to realize that pushing their sales messaging on customers isn’t as effective…

Fanatics to operate Bears’ ecommerce platform – ChicagoBears.com

Monday, July 31, 2017

The Bears have announced a new long-term partnership with Fanatics, the global leader for licensed sports merchandise, to operate the team’s new and improved ecommerce platform. The new online store, Store.ChicagoBears.com, will provide Bears fans worldwide with a state-of-the art online and mobile shopping experience to easily access the widest selection of team apparel and merchandise ever offered. Fanatics’ industry-leading data and technology platform, along with its wide-ranging network of…

5 tools, tips and hacks to maximize your SEO output – Search Engine Land

Monday, July 31, 2017

This article was co-authored by my colleague at Go Fish Digital, Chris Long. Part of being an effective SEO is being incredibly efficient with the tasks at hand. You just aren’t going to have the time needed to go deeper and continue to add value if you’re spinning your wheels doing manual, repetitive tasks. Because of this, we have always valued things that can make you more efficient: tools, scripts,…