E-Commerce/Online Marketing

Elements, Stripe’s new check-out toolkit, aims to boost e-commerce … – TechCrunch

Wednesday, October 04, 2017

Stripe, the payments startup is now valued at $9 billion, is today taking the wraps off its latest effort to help its customers — which now number in the hundreds of thousands, and include companies like Lyft, Salesforce, Facebook, Deliveroo, and the U.K. government — generate more transactions, and thus greater returns for Stripe itself. It is launching Elements, a free toolkit that Stripe is rolling out globally for Stripe users…

Keyword Rankings Are Meaningless: Learn How to Grade Your SEO – Entrepreneur

Wednesday, October 04, 2017

Like many business owners and managers, you probably test the effectiveness of your SEO campaign by Googling the keywords you think are most important to see if you show up on the first page. And when you receive reports about your website traffic, you focus on the chart that shows average rankings for your targeted keywords. When you’re spending good money on SEO, it’s common to obsess over your keyword…

The End Of E-Commerce? These Days, It’s All Just Commerce – Forbes

Wednesday, October 04, 2017

A customer places school supplies into a shopping cart at a Wal-Mart Stores Inc. location in Burbank, California, U.S., on Tuesday, Aug. 8, 2017.  Photographer: Patrick T. Fallon/Bloomberg Given the continued rapid growth of online shopping, it might seem crazy to suggest that the era of e-commerce is coming to an end. Yet while we are used to talking about e-commerce as a separate thing — and isolating statistics for digital…

The End Of E-Commerce? These Days, It’s All Just Commerce – Forbes

Tuesday, October 03, 2017

A customer places school supplies into a shopping cart at a Wal-Mart Stores Inc. location in Burbank, California, U.S., on Tuesday, Aug. 8, 2017.  Photographer: Patrick T. Fallon/Bloomberg Given the continued rapid growth of online shopping, it might seem crazy to suggest that the era of e-commerce is coming to an end. Yet while we are used to talking about e-commerce as a separate thing — and isolating statistics for digital…

The End Of E-Commerce? These Days, It’s All Just Commerce – Forbes

Tuesday, October 03, 2017

A customer places school supplies into a shopping cart at a Wal-Mart Stores Inc. location in Burbank, California, U.S., on Tuesday, Aug. 8, 2017.  Photographer: Patrick T. Fallon/Bloomberg Given the continued rapid growth of online shopping, it might seem crazy to suggest that the era of e-commerce is coming to an end. Yet while we are used to talking about e-commerce as a separate thing — and isolating statistics for digital…

Five Trends To Consider In Your New SEO Strategies – Forbes – Forbes

Saturday, September 30, 2017

Post written by Loren Baker

Morgan Stanley explains why India’s e-commerce market is a hot investment opportunity – Quartz

Saturday, September 30, 2017

E-commerce in the FMCG (fast-moving consumer goods) space can potentially grow to up to $6 billion by 2020, from less than $1 billion now, a report (pdf) recently released by Google and the Boston Consulting Group (BCG) said. By 2020, there will be “very high penetration of over 10% in categories like nutraceuticals and colour cosmetics, high penetration of 7-10% in categories like weight management and baby care, moderate penetration…

YouTube Tools improve video SEO | Business | goshennews.com – Goshen News

Saturday, September 30, 2017

If you spend money and resources to create video content, then you want people to find it. Just like improving your web copy for Google SEO, you should be optimizing your videos for YouTube’s SEO. Here are a few tools to help your videos rank higher on a video search engine like YouTube. SEARCH FILTERS Let’s start with the basics. When you’re planning and creating your…

Morgan Stanley explains why India’s e-commerce market is a hot investment opportunity – Quartz

Saturday, September 30, 2017

E-commerce in the FMCG (fast-moving consumer goods) space can potentially grow to up to $6 billion by 2020, from less than $1 billion now, a report (pdf) recently released by Google and the Boston Consulting Group (BCG) said. By 2020, there will be “very high penetration of over 10% in categories like nutraceuticals and colour cosmetics, high penetration of 7-10% in categories like weight management and baby care, moderate penetration…

Morgan Stanley explains why India’s e-commerce market is a hot investment opportunity – Quartz

Saturday, September 30, 2017

E-commerce in the FMCG (fast-moving consumer goods) space can potentially grow to up to $6 billion by 2020, from less than $1 billion now, a report (pdf) recently released by Google and the Boston Consulting Group (BCG) said. By 2020, there will be “very high penetration of over 10% in categories like nutraceuticals and colour cosmetics, high penetration of 7-10% in categories like weight management and baby care, moderate penetration…

YouTube Tools improve video SEO – Goshen News

Saturday, September 30, 2017

If you spend money and resources to create video content, then you want people to find it. Just like improving your web copy for Google SEO, you should be optimizing your videos for YouTube’s SEO. Here are a few tools to help your videos rank higher on a video search engine like YouTube. SEARCH FILTERS Let’s start with the basics. When you’re planning and creating your…

Morgan Stanley explains why India’s e-commerce market is a hot investment opportunity – Quartz

Saturday, September 30, 2017

E-commerce in the FMCG (fast-moving consumer goods) space can potentially grow to up to $6 billion by 2020, from less than $1 billion now, a report (pdf) recently released by Google and the Boston Consulting Group (BCG) said. By 2020, there will be “very high penetration of over 10% in categories like nutraceuticals and colour cosmetics, high penetration of 7-10% in categories like weight management and baby care, moderate penetration…

Morgan Stanley explains why India’s e-commerce market is a hot investment opportunity – Quartz

Friday, September 29, 2017

E-commerce in the FMCG (fast-moving consumer goods) space can potentially grow to up to $6 billion by 2020, from less than $1 billion now, a report (pdf) recently released by Google and the Boston Consulting Group (BCG) said. By 2020, there will be “very high penetration of over 10% in categories like nutraceuticals and colour cosmetics, high penetration of 7-10% in categories like weight management and baby care, moderate penetration…

Morgan Stanley explains why India’s e-commerce market is a hot investment opportunity – Quartz

Friday, September 29, 2017

E-commerce in the FMCG (fast-moving consumer goods) space can potentially grow to up to $6 billion by 2020, from less than $1 billion now, a report (pdf) recently released by Google and the Boston Consulting Group (BCG) said. By 2020, there will be “very high penetration of over 10% in categories like nutraceuticals and colour cosmetics, high penetration of 7-10% in categories like weight management and baby care, moderate penetration…

Five Trends To Consider In Your New SEO Strategies – Forbes

Thursday, September 28, 2017

Post written by Loren Baker

Applying Traditional Advertising Concepts To Online Marketing Is A Big Mistake – Forbes

Thursday, September 28, 2017

Shutterstock Early in my marketing career, I worked with a man I’ll call Mike. Mike was old school. He approached online marketing like it was a branch of traditional advertising. As a result, the marketing department wasted millions of dollars each year, which resulted in few new customers or sales opportunities.  Traditional advertising typically refers to TV or radio spots, print media, direct mail or telemarketing. These forms of advertising…

SEO Friendly Website Design: Building A Strong Foundation For … – Forbes

Wednesday, September 27, 2017

Post written by Steven Willi

Filipino Billionaire Gets a Taste for E-Commerce as Alibaba Looms … – Bloomberg

Wednesday, September 27, 2017

John Gokongwei oversees an empire spanning airlines, malls and property. Now the billionaire’s family is preparing to drive into online shopping as well. Robinsons Retail Holdings Inc., one of three giants that dominate retail in the Philippines, has begun moving more of its $2.7 billion empire online. The company plans to triple the number of supermarkets that ship web orders by 2018, said Robina Gokongwei-Pe, the tycoon’s daughter and company…

SEO Friendly Website Design: Building A Strong Foundation For Search – Forbes

Tuesday, September 26, 2017

Post written by Steven Willi