E-Commerce/Online Marketing

Nigeria’s Black Friday sales test the e-commerce models of startups Jumia and Konga – TechCrunch

Friday, December 02, 2016

Africa’s two leading e-commerce startups, Jumia and Konga, topped their 2015 Black Friday merchandise sales in Nigeria—even as the country weathers currency volatility and recession. The shopping spree of the continent’s most populous nation has become a de facto test event for each venture’s business model. Collectively backed by over $400 million in VC funding, both Konga and Jumia are competing to bring online sales to the masses in a…

How To Perform An SEO Competitor Analysis – Forbes

Thursday, December 01, 2016

Imitation is the sincerest form of flattery and nowhere is this old saying more relevant than in the world of search engine optimization. If you’re trying to get more traffic to your business website, your best strategy is often to start by taking a closer look at what your competitors are already doing to attract visitors to their sites. By identifying certain SEO keywords that are in demand, you can…

3 Things Every Website Needs for a Better SEO Ranking – Black Enterprise

Thursday, December 01, 2016

To boost your website’s visibility, it all comes down to the fundamentals Search engine optimization (SEO) means different things to different people. Some people understand SEO as managing a relationship with Google through Adwords, Search Console, and Analytics. Some understand it as the content you produce, as well as your ability to get other sites to link to that content. Others think SEO is some kind of black magic that only…

Why ecommerce hasn’t taken off on social media – CIO

Thursday, December 01, 2016

Shopping is still not common on social media, and social sites are unlikely to become major destinations for buying any time soon. Social media has clear potential for facilitating purchases, but the major platforms haven’t invested seriously in shopping, and users don’t seem particularly interested in spending on social networks, according to analysts. Social media intersects with commerce to varying degrees on certain sites and at various stages of the…

SEO 2017: 8 Crucial Rules For Dominating Google’s Search Results – Forbes

Thursday, December 01, 2016

Shutterstock by Rawpixel From its earliest days, Google’s core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant’s business. Searching amidst the world’s vast data, Google cleverly cataloged and categorized pages using its PageRank formula, which assessed the quantity and power of links to any given webpage. For a few…

Do You Need An Online Marketing Agency? Take This 5-Minute Quiz – Forbes

Wednesday, November 30, 2016

Shutterstock Let me start this article with a little disclaimer: I’m the CEO of an online marketing agency. As such, I’ve had the chance to help a lot of companies achieve more with their marketing than they could on their own. That being said, I’ll be the first to admit that marketing agencies (including my own) aren’t a match for every business. And, odds are, if you’re reading this article,…

SEO 2017: 8 Crucial Rules For Dominating Google’s Search Results – Forbes

Wednesday, November 30, 2016

Shutterstock by Rawpixel From its earliest days, Google’s core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant’s business. Searching amidst the world’s vast data, Google cleverly cataloged and categorized pages using its PageRank formula, which assessed the the quantity and power of links to any given webpage. For a…

SEO 2017: 8 Crucial Rules For Dominating Google’s Search Results – Forbes

Wednesday, November 30, 2016

Shutterstock by Rawpixel From its earliest days, Google’s core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant’s business. Searching amidst the world’s vast data, Google cleverly cataloged and categorized pages using its PageRank formula, which assessed the the quantity and power of links to any given webpage. For a…

3 Unstoppable SEO Trends To Look Out For In 2017 – Entrepreneur

Wednesday, November 30, 2016

Business is a game, and as an entrepreneur or marketer, your role in this game is to use any tool at your disposal to stay ahead of your competition. And one of the most effective tools to fulfill that role is SEO. SEO, or search engine optimization, is the lifeblood of online business. And while it might be simple to master in theory, the fact is that the algorithms and…

Billion-dollar buyouts new ‘gold standard’ for e-commerce start-ups, Bonobos CEO says – CNBC

Wednesday, November 30, 2016

But while acquisitions seem rampant, IPOs have been scarce. U.S. IPO filings have fallen more than 47 percent from a year ago, according to Renaissance Capital. Blue Nile, an online jeweler that caters to millennials, recently decided to go private, in part because it wanted to continue to evolve in the non-public environment, chairman, CEO and president Harvey Kanter told CNBC’s “Power Lunch” on Monday. Beauty subscription service Birchbox, for…

SEO 2017: 8 Crucial Rules For Dominating Google’s Search Results – Forbes

Wednesday, November 30, 2016

Shutterstock by Rawpixel From its earliest days, Google’s core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant’s business. Searching amidst the world’s vast data, Google cleverly cataloged and categorized pages using its PageRank formula, which assessed the the quantity and power of links to any given webpage. For a…

3 Unstoppable SEO Trends To Look Out For In 2017 – Entrepreneur – Entrepreneur

Wednesday, November 30, 2016

Business is a game, and as an entrepreneur or marketer, your role in this game is to use any tool at your disposal to stay ahead of your competition. And one of the most effective tools to fulfill that role is SEO. SEO, or search engine optimization, is the lifeblood of online business. And while it might be simple to master in theory, the fact is that the algorithms and…

Billion-dollar buyouts new ‘gold standard’ for e-commerce start-ups … – CNBC

Wednesday, November 30, 2016

But while acquisitions seem rampant, IPOs have been scarce. U.S. IPO filings have fallen more than 47 percent from a year ago, according to Renaissance Capital. Blue Nile, an online jeweler that caters to millennials, recently decided to go private, in part because it wanted to continue to evolve in the non-public environment, chairman, CEO and president Harvey Kanter told CNBC’s “Power Lunch” on Monday. Beauty subscription service Birchbox, for…

SEO 2017: 8 Crucial Rules For Dominating Google’s Search Results – Forbes

Wednesday, November 30, 2016

Shutterstock by Rawpixel From its earliest days, Google’s core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant’s business. Searching amidst the world’s vast data, Google cleverly cataloged and categorized pages using its PageRank formula, which assessed the the quantity and power of links to any given webpage. For a…

SEO 2017: 8 Crucial Rules For Dominating Google’s Search Results – Forbes

Tuesday, November 29, 2016

Shutterstock by Rawpixel From its earliest days, Google’s core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant’s business. Searching amidst the world’s vast data, Google cleverly cataloged and categorized pages using its PageRank formula, which assessed the the quantity and power of links to any given webpage. For a…

SEO 2017: 8 Crucial Rules For Dominating Google’s Search Results – Forbes

Tuesday, November 29, 2016

Shutterstock by Rawpixel From its earliest days, Google’s core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant’s business. Searching amidst the world’s vast data, Google cleverly cataloged and categorized pages using its PageRank formula, which assessed the the quantity and power of links to any given webpage. For a…

Billion-dollar buyouts new ‘gold standard’ for e-commerce start-ups … – CNBC

Tuesday, November 29, 2016

But while acquisitions seem rampant, IPOs have been scarce. U.S. IPO filings have fallen more than 47 percent from a year ago, according to Renaissance Capital. Blue Nile, an online jeweler that caters to millennials, recently decided to go private, in part because it wanted to continue to evolve in the non-public environment, chairman, CEO and president Harvey Kanter told CNBC’s “Power Lunch” on Monday. Beauty subscription service Birchbox, for…

SEO 2017: 8 Cruicial Rules For Dominating Google’s Search Results – Forbes

Tuesday, November 29, 2016

Shutterstock by Rawpixel From its earliest days, Google’s core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant’s business. Searching amidst the world’s vast data, Google cleverly cataloged and categorized pages using its PageRank formula, which assessed the the quantity and power of links to any given webpage. For a…

7 Core Functions Of SEO You’re Missing – Forbes – Forbes

Tuesday, November 29, 2016

If your site isn’t getting the rankings you’d like, it may be time to get back to basics. While Google’s algorithm changes almost daily, the core functions of SEO generally stay the same. By carrying out these simple, yet extremely important strategies, you’ll undoubtedly see your rankings improve. The following are seven core SEO functions you can’t afford to ignore! 1. Keyword research A successful SEO campaign always begins with keyword…