E-Commerce/Online Marketing

Clutch Recognizes Leading SEO Consultants – PR Newswire (press release)

Friday, August 26, 2016

WASHINGTON, Aug. 26, 2016 /PRNewswire/ — Today Clutch published an updated report on the top search engine optimization (SEO) consultants in the United States, Canada, and the United Kingdom. The research leverages Clutch’s proprietary Leaders Matrix methodology, mapping each firm’s focus on providing value-added SEO services against their ability to deliver on clients’ expectations. All recognized firms provide expert thought leadership in the form of speaking and writing. Photo – http://photos.prnewswire.com/prnh/20160826/401645  …

7 quick SEO hacks for the SEO newbie – Search Engine Land – Search Engine Land

Friday, August 26, 2016

Perhaps you believe that you already found the easy stuff, the “low-hanging fruit,” as it were: good keywords for your niche, optimized titles and body copy, an XML sitemap. Nevertheless, you can’t seem to break past your competitors in the Google SERPs for your most coveted keywords. You may not have the time or resources right now to do an expensive site overhaul or to even commit to SEO long-term….

Coupon Hippo Has Released Their New Infographic Detailing India’s $75 Billion E-Commerce Market Projected for 2021 – PR Newswire (press release)

Thursday, August 25, 2016

NEW DELHI, India, Aug. 25, 2016 /PRNewswire/ — Smartphone use in India has risen sharply with more than 200 million users, overtaking the United States, and perfectly positioning businesses like Coupon Hippo to promote a growing online shopping market. Photo – http://photos.prnewswire.com/prnh/20160824/401101-INFO The infographic that was the result of the ecommerce study done by Coupon…

7 quick SEO hacks for the SEO newbie – Search Engine Land

Thursday, August 25, 2016

Perhaps you believe that you already found the easy stuff, the “low-hanging fruit,” as it were: good keywords for your niche, optimized titles and body copy, an XML sitemap. Nevertheless, you can’t seem to break past your competitors in the Google SERPs for your most coveted keywords. You may not have the time or resources right now to do an expensive site overhaul or to even commit to SEO long-term….

ScribbleLive buys SEO platform Linkdex – Marketing Land – Marketing Land

Thursday, August 25, 2016

Content marketing has one goal: show a potential customer the most useful branded content, at the right time. Step by step, Toronto-based content marketing platform ScribbleLive is building and acquiring the tools for a complete ecosystem to reach that goal. In January, for instance, it added a content creation marketplace to its data-driven platform with the purchase of Visually, and now it has announced the acquisition of London-based enterprise SEO platform…

ScribbleLive buys SEO platform Linkdex – Marketing Land

Thursday, August 25, 2016

Content marketing has one goal: show a potential customer the most useful branded content, at the right time. Step by step, Toronto-based content marketing platform ScribbleLive is building and acquiring the tools for a complete ecosystem to reach that goal. In January, for instance, it added a content creation marketplace to its data-driven platform with the purchase of Visually, and now it has announced the acquisition of London-based enterprise SEO platform…

7 Advanced Ways to Improve Your E-commerce SEO – Business.com

Thursday, August 25, 2016

Effective search engine optimization strategies are extremely important in order to convert the existing visitors and generate a higher ROI. Here are seven ways that will help you to improve your E-commerce SEO and increase existing sales:  1. Use Videos, Testimonials, Images and Create Content of Significant Value on Product Pages How you employ all of the below-mentioned features into your campaign strategy is pre-requisite to any effective E-commerce marketing. It is…

The human side to SEO: the power of personas – Search Engine Land

Tuesday, August 23, 2016

Why do companies invest in SEO? Is it to generate more traffic? Leads? Brand identity? All of these are good reasons to invest in search, but I believe the reason so many invest comes down to something much more important. SEO, at its core, is about creating connections. Connections are what fuel growth. Businesses invest in SEO for the opportunity to create a connection with their target audience — without these…

Ecommerce Use Content Enhance Experience – business.com – Business.com

Tuesday, August 23, 2016

E-commerce sites and online retailers often struggle to implement effective content marketing strategies. Unlike websites that can rely on blogs and site content to increase traffic, E-commerce sites use product descriptions and imagery. Search engine optimization rules are the same for E-commerce sites, but site managers may approach them differently. Learn how to get the most out of your E-commerce site’s content for the best returns on investment for your…

Ecommerce Use Content Enhance Experience – business.com – Business.com

Tuesday, August 23, 2016

E-commerce sites and online retailers often struggle to implement effective content marketing strategies. Unlike websites that can rely on blogs and site content to increase traffic, E-commerce sites use product descriptions and imagery. Search engine optimization rules are the same for E-commerce sites, but site managers may approach them differently. Learn how to get the most out of your E-commerce site’s content for the best returns on investment for your…

Ecommerce Use Content Enhance Experience – business.com – Business.com

Tuesday, August 23, 2016

E-commerce sites and online retailers often struggle to implement effective content marketing strategies. Unlike websites that can rely on blogs and site content to increase traffic, E-commerce sites use product descriptions and imagery. Search engine optimization rules are the same for E-commerce sites, but site managers may approach them differently. Learn how to get the most out of your E-commerce site’s content for the best returns on investment for your…

E-Commerce Brick-and-Mortar Smack Down | Fox Business – Fox Business

Tuesday, August 23, 2016

Traditional retailers barely eked out a passing grade this earnings season, but online retailers came out with strong second-quarter results, boosting internet-specific and e-commerce-related exchange traded fund plays. Continue Reading Below Retailers were largely expected to generate a dip in second-quarter earnings year-over-year ahead of the earnings season. Dragging on the sector, recent disappointments include Lowe’s (LOW) and Target Corp. (TGT) after they fell short of expectations. However,…

Consolidation forces ecommerce firms to halve office space takeup – ETRealty.com

Tuesday, August 23, 2016

BENGALURU: The consolidation among ecommerce players in India has seen companies rationalising or scrimping on large office space in cities practically halving their commercial real estate transactions. The share of the ecommerce sector has fallen by almost half in the first half of this year as compared to the same period last year. According to real estate services firm CBRE, the share of ecommerce companies had dropped from 9 per…

E-Commerce Brick-and-Mortar Smack Down | Fox Business – Fox Business

Tuesday, August 23, 2016

Traditional retailers barely eked out a passing grade this earnings season, but online retailers came out with strong second-quarter results, boosting internet-specific and e-commerce-related exchange traded fund plays. Continue Reading Below Retailers were largely expected to generate a dip in second-quarter earnings year-over-year ahead of the earnings season. Dragging on the sector, recent disappointments include Lowe’s (LOW) and Target Corp. (TGT) after they fell short of expectations. However,…

E-Commerce Brick-and-Mortar Smack Down | Fox Business – Fox Business

Tuesday, August 23, 2016

Traditional retailers barely eked out a passing grade this earnings season, but online retailers came out with strong second-quarter results, boosting internet-specific and e-commerce-related exchange traded fund plays. Continue Reading Below Retailers were largely expected to generate a dip in second-quarter earnings year-over-year ahead of the earnings season. Dragging on the sector, recent disappointments include Lowe’s (LOW) and Target Corp. (TGT) after they fell short of expectations. However,…

Ecommerce Use Content Enhance Experience – business.com – Business.com

Tuesday, August 23, 2016

E-commerce sites and online retailers often struggle to implement effective content marketing strategies. Unlike websites that can rely on blogs and site content to increase traffic, E-commerce sites use product descriptions and imagery. Search engine optimization rules are the same for E-commerce sites, but site managers may approach them differently. Learn how to get the most out of your E-commerce site’s content for the best returns on investment for your…

E-Commerce Brick-and-Mortar Smack Down | Fox Business – Fox Business

Tuesday, August 23, 2016

Traditional retailers barely eked out a passing grade this earnings season, but online retailers came out with strong second-quarter results, boosting internet-specific and e-commerce-related exchange traded fund plays. Continue Reading Below Retailers were largely expected to generate a dip in second-quarter earnings year-over-year ahead of the earnings season. Dragging on the sector, recent disappointments include Lowe’s (LOW) and Target Corp. (TGT) after they fell short of expectations. However,…