E-Commerce/Online Marketing

How we hijacked Google’s SEO guide search rankings – Search Engine Land

Tuesday, March 07, 2017

I wanted to share some notes on an experiment my agency performed recently, which resulted in Google believing our website was the canonical version of their own search engine optimization starter guide PDF — and ranking us in place of their own content for “search engine optimization” and thousands of other phrases. We perform many tests internally, both for our SEO Spider software and as an agency for clients. This particular…

It’s Alibaba versus Amazon in India’s e-commerce market – TechCrunch

Monday, March 06, 2017

The battle for supremacy in India’s e-commerce space looks set to become a slug out between two gigantic global players: Amazon and Alibaba. At stake is one of the world’s fastest growing internet markets. India’s online population is tipped to reach 450 million-465 million people by June 2017, according to a new report co-authored by the Internet and Mobile Association of India, widening the audience of potential e-commerce customers. While China and the U.S….

How we hijacked Google’s SEO guide search rankings – Search Engine Land

Monday, March 06, 2017

I wanted to share some notes on an experiment my agency performed recently, which resulted in Google believing our website was the canonical version of their own search engine optimization starter guide PDF — and ranking us in place of their own content for “search engine optimization” and thousands of other phrases. We perform many tests internally, both for our SEO Spider software and as an agency for clients. This particular…

It’s Alibaba versus Amazon in India’s e-commerce market – TechCrunch

Monday, March 06, 2017

The battle for supremacy in India’s e-commerce space looks set to become a slug out between two gigantic global players: Amazon and Alibaba. At stake is one of the world’s fastest growing internet markets. India’s online population is tipped to reach 450 million-465 million people by June 2017, according to a new report co-authored by the Internet and Mobile Association of India, widening the audience of potential e-commerce customers. While China and the U.S….

Alibaba’s Battle With Amazon Over India Continues With Deal for E-Commerce Player Paytm – TheStreet.com

Saturday, March 04, 2017

The war between Amazon.com  (AMZN) and Alibaba Group Holding (BABA) might have just escalated in India. The Chinese e-commerce giant announced Thursday it took a controlling stake in India’s Paytm E-Commerce with a $177 million investment, according to a regulatory filing by the Indian company. Alibaba.com Singapore E-Commerce, one of Alibaba’s 40 significant subsidiaries and consolidated entities, gained another 36.3% stake in Paytm E-Commerce, adding to the 40% stake it already…

Alibaba’s Battle With Amazon Over India Continues With Deal for E-Commerce Player Paytm – TheStreet.com

Saturday, March 04, 2017

The war between Amazon.com  (AMZN) and Alibaba Group Holding (BABA) might have just escalated in India. The Chinese e-commerce giant announced Thursday it took a controlling stake in India’s Paytm E-Commerce with a $177 million investment, according to a regulatory filing by the Indian company. Alibaba.com Singapore E-Commerce, one of Alibaba’s 40 significant subsidiaries and consolidated entities, gained another 36.3% stake in Paytm E-Commerce, adding to the 40% stake it already…

Alibaba’s Battle With Amazon Over India Continues With Deal for E-Commerce Player Paytm – TheStreet.com

Saturday, March 04, 2017

The war between Amazon.com  (AMZN) and Alibaba Group Holding (BABA) might have just escalated in India. The Chinese e-commerce giant announced Thursday it took a controlling stake in India’s Paytm E-Commerce with a $177 million investment, according to a regulatory filing by the Indian company. Alibaba.com Singapore E-Commerce, one of Alibaba’s 40 significant subsidiaries and consolidated entities, gained another 36.3% stake in Paytm E-Commerce, adding to the 40% stake it already…

Alibaba Raises Stake in India’s Crowded E-Commerce Market – Wall Street Journal (subscription)

Friday, March 03, 2017

MUMBAI—Alibaba Group Holding Ltd. is placing a big bet on India’s hotly contested e-commerce market, pouring $177 million more into Paytm as the Chinese tech titan chases growth beyond its shores. Alibaba led a $200 million round of funding in Paytm’s new e-commerce arm, the Indian company said Friday. The investment gives Alibaba a controlling…

SEO How-to, Part 6: Optimizing On-page Elements – Practical Ecommerce

Friday, March 03, 2017

Editor’s note: This post continues our weekly primer in SEO, touching on all of the foundational aspects. In the end, you’ll be able to practice SEO more confidently and converse about its challenges and opportunities. The best keyword research will have zero impact on your site’s search engine rankings unless you actually use the research, to optimize. But where do the keywords go? What are the search engine optimization elements…

Alibaba Raises Stake in India’s Crowded E-Commerce Market – Wall Street Journal (subscription)

Friday, March 03, 2017

MUMBAI—Alibaba Group Holding Ltd. is placing a big bet on India’s hotly contested e-commerce market, pouring $177 million more into Paytm as the Chinese tech titan chases growth beyond its shores. Alibaba led a $200 million round of funding in Paytm’s new e-commerce arm, the Indian company said Friday. The investment gives Alibaba a controlling…

Why Great SEO Rankings Don’t Happen Overnight – Forbes

Thursday, March 02, 2017

One of the biggest mistakes people make with search engine optimization is assuming it will be an overnight transformation for their website. While it’s true that SEO can have a dramatic and long-lasting effect on your site, it’s also true that good SEO takes time, and that people who want to enjoy all the benefits SEO has to offer will do best to be patient and understand all the various…

Why Great SEO Rankings Don’t Happen Overnight – Forbes

Thursday, March 02, 2017

One of the biggest mistakes people make with search engine optimization is assuming it will be an overnight transformation for their website. While it’s true that SEO can have a dramatic and long-lasting effect on your site, it’s also true that good SEO takes time, and that people who want to enjoy all the benefits SEO has to offer will do best to be patient and understand all the various…

11 Ways To Improve SEO In 2017 – Forbes

Thursday, March 02, 2017

The best methods to perform search engine optimization, important for keeping a business easily accessible to the right searches, are constantly changing. This leaves companies trying to discover and adapt to the new rules almost as quickly as the search engines change them. As the new year gets into swing, businesses are taking the opportunity to review what trends or changes they can expect from search engines. Forbes Agency Council…

Why Great SEO Rankings Don’t Happen Overnight – Forbes

Thursday, March 02, 2017

One of the biggest mistakes people make with search engine optimization is assuming it will be an overnight transformation for their website. While it’s true that SEO can have a dramatic and long-lasting effect on your site, it’s also true that good SEO takes time, and that people who want to enjoy all the benefits SEO has to offer will do best to be patient and understand all the various…

What Every Business Owner Must Know About SEO – Forbes

Wednesday, March 01, 2017

Did you know? Your company is paying to be on the first page of Google search results. Let me explain. You’re either paying up to $65+ a click for AdWords ads (PPC). Or you’re paying someone to create content and optimize your website for search (SEO). Or you’re paying in terms of lost sales to competitors who are doing the first two. Photo Credit: Over The Top SEO In any…

Google Wins Some and Loses Some in Florida SEO Case – Entrepreneur

Wednesday, March 01, 2017

Last month, a Florida judge ruled on a landmark case against Google that will have a far-reaching impact on how SEO is conducted, and may ultimately give some guidance both to webmasters and to Google itself on how websites make it onto the Google index. In June 2016, a Florida judge denied Google’s motion to dismiss a case that continues to have serious repercussions of how companies engage in SEO,…

Germany’s Retail Ecommerce Is Growing – eMarketer

Tuesday, February 28, 2017

Retail ecommerce sales expanded by low double digits in Germany last year, driven by increases in digital buying for most product types and helped by greater spending on several categories by men in particular. According to a February 2017 report by Bundesverband E-Commerce und Versandhandel (bevh), overall B2C ecommerce sales grew approximately 12% in 2016 to €66.9 billion ($74.00 billion). As in years past, retail ecommerce sales contributed the…

1010data Releases: ‘Winning in Ecommerce: A CPG Playbook to E … – Yahoo Finance

Tuesday, February 28, 2017

PALM SPRINGS, Calif.–(BUSINESS WIRE)– 1010data, Inc., the only integrated cloud platform that combines self-service data management and analytics at scale with ready-to-use data, announced today at the eTail West conference the release of “Winning in Ecommerce: A CPG Playbook to E-Category Management.” The playbook consists of a three-part approach to tackling e-category management, including: Adapting the 4Ps to the evolving world of ecommerce Monitoring and measuring performance across the competitive…

Website accessibility: Understanding the ADA for e-commerce – InternetRetailer.com

Tuesday, February 28, 2017

Just since 2015, 300 lawsuits have been filed in or moved to federal courts regarding website accessibility. This article we co-written by Gonzalo Mon, partner, and Crystal Skelton, senior associate, Kelley Drye & Warren LLP. In this first installment of a two-part series, the importance of website accessibility and the formulation of regulation under the Americans with Disabilities Act (ADA) as it relates to e-commerce are discussed. In part two,…