E-Commerce/Online Marketing

Morgan Stanley explains why India’s e-commerce market is a hot investment opportunity – Quartz

Saturday, September 30, 2017

E-commerce in the FMCG (fast-moving consumer goods) space can potentially grow to up to $6 billion by 2020, from less than $1 billion now, a report (pdf) recently released by Google and the Boston Consulting Group (BCG) said. By 2020, there will be “very high penetration of over 10% in categories like nutraceuticals and colour cosmetics, high penetration of 7-10% in categories like weight management and baby care, moderate penetration…

YouTube Tools improve video SEO – Goshen News

Saturday, September 30, 2017

If you spend money and resources to create video content, then you want people to find it. Just like improving your web copy for Google SEO, you should be optimizing your videos for YouTube’s SEO. Here are a few tools to help your videos rank higher on a video search engine like YouTube. SEARCH FILTERS Let’s start with the basics. When you’re planning and creating your…

Morgan Stanley explains why India’s e-commerce market is a hot investment opportunity – Quartz

Saturday, September 30, 2017

E-commerce in the FMCG (fast-moving consumer goods) space can potentially grow to up to $6 billion by 2020, from less than $1 billion now, a report (pdf) recently released by Google and the Boston Consulting Group (BCG) said. By 2020, there will be “very high penetration of over 10% in categories like nutraceuticals and colour cosmetics, high penetration of 7-10% in categories like weight management and baby care, moderate penetration…

Morgan Stanley explains why India’s e-commerce market is a hot investment opportunity – Quartz

Friday, September 29, 2017

E-commerce in the FMCG (fast-moving consumer goods) space can potentially grow to up to $6 billion by 2020, from less than $1 billion now, a report (pdf) recently released by Google and the Boston Consulting Group (BCG) said. By 2020, there will be “very high penetration of over 10% in categories like nutraceuticals and colour cosmetics, high penetration of 7-10% in categories like weight management and baby care, moderate penetration…

Morgan Stanley explains why India’s e-commerce market is a hot investment opportunity – Quartz

Friday, September 29, 2017

E-commerce in the FMCG (fast-moving consumer goods) space can potentially grow to up to $6 billion by 2020, from less than $1 billion now, a report (pdf) recently released by Google and the Boston Consulting Group (BCG) said. By 2020, there will be “very high penetration of over 10% in categories like nutraceuticals and colour cosmetics, high penetration of 7-10% in categories like weight management and baby care, moderate penetration…

Five Trends To Consider In Your New SEO Strategies – Forbes

Thursday, September 28, 2017

Post written by Loren Baker

Applying Traditional Advertising Concepts To Online Marketing Is A Big Mistake – Forbes

Thursday, September 28, 2017

Shutterstock Early in my marketing career, I worked with a man I’ll call Mike. Mike was old school. He approached online marketing like it was a branch of traditional advertising. As a result, the marketing department wasted millions of dollars each year, which resulted in few new customers or sales opportunities.  Traditional advertising typically refers to TV or radio spots, print media, direct mail or telemarketing. These forms of advertising…

SEO Friendly Website Design: Building A Strong Foundation For … – Forbes

Wednesday, September 27, 2017

Post written by Steven Willi

Filipino Billionaire Gets a Taste for E-Commerce as Alibaba Looms … – Bloomberg

Wednesday, September 27, 2017

John Gokongwei oversees an empire spanning airlines, malls and property. Now the billionaire’s family is preparing to drive into online shopping as well. Robinsons Retail Holdings Inc., one of three giants that dominate retail in the Philippines, has begun moving more of its $2.7 billion empire online. The company plans to triple the number of supermarkets that ship web orders by 2018, said Robina Gokongwei-Pe, the tycoon’s daughter and company…

SEO Friendly Website Design: Building A Strong Foundation For Search – Forbes

Tuesday, September 26, 2017

Post written by Steven Willi

12 SEO Mistakes To Avoid For Better Search Engine Rankings – Forbes

Friday, September 22, 2017

The power of search engine optimization is stronger than ever before: As many as 75% of users never scroll past the first page of search engine results, according to stats compiled by Search Engine Journal. This is reason enough that you need to employ good SEO techniques and get your business to rank on page one of every targeted keyword search. Employing poor SEO practices can leave your business buried…

Alibaba is much more than just China’s e-commerce platform – CNBC

Friday, September 22, 2017

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Alibaba is much more than just China’s e-commerce platform – CNBC

Friday, September 22, 2017

<!– –> HOME EDITION News Economy Finance Health Care Real Estate Wealth Autos Earnings Energy Life Media Politics Retail Commentary Special Reports Asia Europe CFO Council Markets Pre-Markets U.S. Asia Europe Stocks Commodities Currencies Bonds Funds ETFs Investing Trading Nation Trader Talk Financial Advisors Personal Finance Etf Street Portfolio Watchlist Stock Screener Fund Screener Tech Mobile Social Media Enterprise Gaming Cybersecurity Tech Guide Make It Entrepreneurs Leadership Careers Money Specials…

4 Tips To Ensure Your Website Design & SEO Is Done Right – Forbes

Thursday, September 21, 2017

image-forbes (1) Image Created By Blue Fountain Media Website design and organic search performance are intrinsically linked, which is to say that design has an observable effect on a website’s ability to rank well for relevant terms. This can become problematic for companies with isolated teams, where design and marketing don’t work closely together, or in cases where marketing is only brought onto a project after a site has already…

Marketer’s Brief: Walmart Makes Food Stamp E-commerce Play – AdAge.com

Thursday, September 21, 2017

Welcome to the latest edition of Marketer’s Brief, a quick take on marketing news, moves and trends from Ad Age’s reporters and editors. Send tips/suggestions to eschultz@adage.com. Office Depot found a CMO, Ragu beat Prego in an ad claim challenge and Tommy Hilfiger has a new fashion bot. Find out about that and more in this week’s Marketer’s Brief edition. But first, we take a look at Walmart‘s newest appeal…

FedEx CEO says ecommerce will not replace retail – Yahoo Finance – Yahoo Finance

Thursday, September 21, 2017

Amazon (AMZN) may be disrupting retail amid the “e-commerce revolution”, but FedEx (FDX) CEO Fred Smith says the transformation may not be as disruptive as many investors think. “E-commerce is not going to eliminate the retailing sector of the country. It’s about 10% now. It’s certainly going to grow as a percentage. But will it be half? I doubt it,” Smith said in the company’s first quarter earnings conference call Tuesday. In…

Marketer’s Brief: Walmart Makes Food Stamp E-commerce Play – AdAge.com

Thursday, September 21, 2017

Welcome to the latest edition of Marketer’s Brief, a quick take on marketing news, moves and trends from Ad Age’s reporters and editors. Send tips/suggestions to eschultz@adage.com. Office Depot found a CMO, Ragu beat Prego in an ad claim challenge and Tommy Hilfiger has a new fashion bot. Find out about that and more in this week’s Marketer’s Brief edition. But first, we take a look at Walmart‘s newest appeal…

Future Publishing’s tech brand T3 relaunches with e-commerce focus – Digiday

Wednesday, September 20, 2017

E-commerce has increased its share of Future Publishing’s revenue, and the company is now confident it can turbocharge growth by repositioning its technology brand T3 as a pure e-commerce play. As part of this, it’s expanding the brand’s content to cover men’s lifestyle verticals, including fashion, travel, culture and fitness. The publisher, which has around 50 brands focusing on specialist interests like music, gaming and photography, has seen e-commerce revenues…

China’s JD.com announces $500M e-commerce and fintech joint … – TechCrunch

Tuesday, September 19, 2017

Roll up, roll up… there’s another e-commerce mega deal in Southeast Asia courtesy of a Chinese investor. Following on from Alibaba’s $1 billion deal with Lazada and a $1.1 billion round in Tokopedia led by Alibaba, rival Chinese e-commerce firm JD.com has announced a $500 million investment that will create e-commerce and fintech businesses in Thailand. Southeast Asia, a region of 600 million consumers, is forecast to see its internet…

Overcoming My Fear of Returns, With the Help of E-Commerce – Slate Magazine (blog)

Tuesday, September 19, 2017

Yet even as e-commerce makes returns easier there’s still the matter of, as David Sobie calls it, “the dreaded arts and crafts project.” You have to find a box, fit your product back into that box, print out a label, visit the post office. Two years ago, Sobie and Mark Geller co-founded a company called Happy Returns in their own bid to improve the return process. Their idea was to…